Google Ads Lead-Gen Specialist

I run several US-focused accounts that rely on Google Search to bring in real, qualified enquiries. From healthcare practices to SaaS start-ups and local retailers, the verticals shift constantly, so I need someone who can own performance no matter the niche and drive both B2B and B2C leads—not just clicks.

Here is what taking ownership looks like:

• Build and launch Search campaigns from scratch: granular keyword research, tightly themed ad groups, compelling RSA copy, extensions and negative lists.
• Implement and audit conversion tracking in Google Tag Manager and GA4 so every call, form or demo request is captured.
• Optimise daily: bid adjustments, query mining, A/B tests on headlines, automated rules and smart bidding where it makes sense.
• Report weekly with clear metrics—CPL, conversion rate, search term insights—and a next-step action plan.

Acceptance criteria
A campaign is considered healthy when it hits the client’s target CPL and keeps impression share above 70 % on high-intent terms within the first 30 days.

If you live inside Google Ads, speak the language of data and enjoy testing until the numbers move, let’s talk.