Google Ads Lead-Gen Optimization
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted2 hours ago
I need an experienced, data-driven Google Ads specialist to take full ownership of a new lead-generation campaign for our B2B SaaS platform. The audience is tightly defined—business owners, managers, and other decision-makers who care about streamlining daily workflows—so relevance and precision matter more than volume.
Primary objective
• Generate qualified sales leads that translate into trial sign-ups and demo requests while keeping Cost Per Acquisition comfortably profitable.
Campaign parameters
• Format: Search ads are the focus; complementary formats can be suggested only if they improve lead quality.
• Keywords: I already have an initial list. You’ll refine, expand, and prioritize it through data-backed keyword research and validation.
• Geography, bid strategy, extensions, negative keywords, and conversion tracking must all be set up from scratch in a way that scales.
Exact deliverables
1. Account and campaign structure built for easy reporting and optimisation.
2. Conversion tracking configured in Google Ads & Google Analytics (including trial sign-ups and demo requests as micro-conversions).
3. Compelling ad copy and extensions written and approved.
4. A/B testing roadmap covering headlines, descriptions, and landing-page variants.
5. Weekly optimisation for the first month: search-term pruning, bid adjustments, audience layering, and clear metric reporting.
6. Final report summarising results, insights, and next-step recommendations.
Acceptance criteria
• Lead volume, CPL, and CPA targets agreed upfront and achieved or bettered.
• All data, campaigns, and creative assets remain in our account.
• Transparent documentation of changes, learnings, and performance metrics.
If you’ve driven profitable B2B SaaS search campaigns before and are comfortable working hands-on with Google Ads, GA4, and associated tools (e.g., Keyword Planner, Looker Studio), let’s talk about timelines and onboarding.
Primary objective
• Generate qualified sales leads that translate into trial sign-ups and demo requests while keeping Cost Per Acquisition comfortably profitable.
Campaign parameters
• Format: Search ads are the focus; complementary formats can be suggested only if they improve lead quality.
• Keywords: I already have an initial list. You’ll refine, expand, and prioritize it through data-backed keyword research and validation.
• Geography, bid strategy, extensions, negative keywords, and conversion tracking must all be set up from scratch in a way that scales.
Exact deliverables
1. Account and campaign structure built for easy reporting and optimisation.
2. Conversion tracking configured in Google Ads & Google Analytics (including trial sign-ups and demo requests as micro-conversions).
3. Compelling ad copy and extensions written and approved.
4. A/B testing roadmap covering headlines, descriptions, and landing-page variants.
5. Weekly optimisation for the first month: search-term pruning, bid adjustments, audience layering, and clear metric reporting.
6. Final report summarising results, insights, and next-step recommendations.
Acceptance criteria
• Lead volume, CPL, and CPA targets agreed upfront and achieved or bettered.
• All data, campaigns, and creative assets remain in our account.
• Transparent documentation of changes, learnings, and performance metrics.
If you’ve driven profitable B2B SaaS search campaigns before and are comfortable working hands-on with Google Ads, GA4, and associated tools (e.g., Keyword Planner, Looker Studio), let’s talk about timelines and onboarding.
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