Google Ads Lead-Gen Campaign

I run an online training business aimed at job seekers and career switch professionals. I need a seasoned Google Ads specialist who can prove past success running lead-generation campaigns. My focus is exclusively on the Google Search Network; I’m not interested in Display or YouTube for this project.

I will share course details, buyer personas and my current landing page—your job is to turn that into a steady stream of qualified leads. Please come prepared to show verifiable results from similar campaigns and to explain the tactics you used so I know your approach aligns with my goals.

Deliverables I expect:
• Keyword research and match-type strategy tailored to professional audiences
• Compelling, conversion-oriented ad copy and ad extensions
• Proper tracking setup (conversion actions, Google Tag Manager, Google Analytics)
• Ongoing bid, budget and quality-score optimisation for maximum ROI
• Weekly performance reports with clear metrics and next-step recommendations

I value transparency, so regular communication and data sharing are essential. If you have the track record I’m after, let’s get started—my goal is to launch within the next two weeks.