Google Ads Lead Gen Campaign

I need a sharp Google Ads specialist to build and run a search-network campaign that consistently delivers qualified business leads for a new financial product. My priority is lead quality over sheer volume, so every element—from keyword selection to ad copy and bid strategy—must be engineered for decision-makers inside companies, not individual consumers.

Here’s what I’m expecting:

• Campaign architecture set up in Google Ads, aligned to the stages of my sales funnel
• Compelling, compliance-friendly text ads written for search
• Thorough keyword research, negative keyword curation, and match-type strategy
• Conversion tracking configured via Google Tag Manager and Analytics so we can see which queries turn into real prospects
• Ongoing optimisation: search-term reports, bid adjustments, A/B ad testing, and clear weekly performance insights

All traffic will be directed to my existing landing page; however, I’m open to your CRO suggestions if they improve lead rate. I have no plans to run Display or YouTube right now, but if search proves profitable we can expand later.

Send a brief outline of your search-network methodology and two B2B lead-gen campaigns you’ve improved, highlighting the before-and-after metrics. I’ll shortlist quickly so we can get the first campaigns live within a week.