Google Ads for behaviour support hobart Tasmanian
Budget / Salary$10–30
TypeFreelance project
LocationRemote
Posted3 hours ago
Project overview
UpLift provides positive behaviour support and personalised, evidence-based early intervention for children across Tasmania. We want to run a small Google Search campaign to test whether paid search can bring in enquiries from parents and carers. I already have a preliminary keyword list and brand guidelines; what I need now is a specialist who can turn those raw materials into an effective, measurable campaign.
Scope of work
- Set up the Google Ads account under our email (Australia, AUD, Hobart time zone) with billing.
- Build one Search campaign targeting Tasmania (presence targeting only).
- Research and enter exact and phrase match keywords, plus a strong negative keyword list.
- Write responsive search ads and assets (sitelinks, callouts, call, location).
- Set up a page feed with custom labels for our service pages.
- Configure an ad schedule and observation-mode audience segments.
- Set up conversion tracking (form submissions and phone clicks) using Google Tag or GA4.
- Run the campaign, monitor the search terms report, and add negative keywords as needed.
- Provide a short report after the test with clicks, cost per click, conversions, top search terms, and recommendations.
Ad budget
The campaign must be tightly controlled (daily budget around $2 to $3, max CPC cap, no Search partners or Display expansion) and paused once the $10 is spent. Please explain in your proposal how you'd make this small budget useful.
Requirements
- Proven Google Ads (Search) experience, ideally with Australian local or health and allied health clients
- Familiarity with Google's healthcare and sensitive-category advertising policies, AHPRA advertising guidelines, and NDIS-related advertising rules. We can't use testimonials or make unverified claims, and ads must not target children or imply diagnoses.
- Clear, calm, and respectful ad copy suited to families of children with additional needs
- Reliable communication and quick turnaround
- Please share 1 to 2 examples of similar campaigns (results, not just screenshots)
Timeline
- campaign live within 5 days of access; test completed and report delivered within 10 to 14 days
Access and ownership
- I'll keep ownership of the Google Ads account and all data. You'll set everything up under our email address and add yourself as an admin or standard user.
How to apply
Please answer briefly in your proposal:
- How would you structure this campaign?
- What would you do to get useful data from only $10?
- What experience do you have with healthcare or NDIS advertising compliance?
- What's your fee and timeline?
UpLift provides positive behaviour support and personalised, evidence-based early intervention for children across Tasmania. We want to run a small Google Search campaign to test whether paid search can bring in enquiries from parents and carers. I already have a preliminary keyword list and brand guidelines; what I need now is a specialist who can turn those raw materials into an effective, measurable campaign.
Scope of work
- Set up the Google Ads account under our email (Australia, AUD, Hobart time zone) with billing.
- Build one Search campaign targeting Tasmania (presence targeting only).
- Research and enter exact and phrase match keywords, plus a strong negative keyword list.
- Write responsive search ads and assets (sitelinks, callouts, call, location).
- Set up a page feed with custom labels for our service pages.
- Configure an ad schedule and observation-mode audience segments.
- Set up conversion tracking (form submissions and phone clicks) using Google Tag or GA4.
- Run the campaign, monitor the search terms report, and add negative keywords as needed.
- Provide a short report after the test with clicks, cost per click, conversions, top search terms, and recommendations.
Ad budget
The campaign must be tightly controlled (daily budget around $2 to $3, max CPC cap, no Search partners or Display expansion) and paused once the $10 is spent. Please explain in your proposal how you'd make this small budget useful.
Requirements
- Proven Google Ads (Search) experience, ideally with Australian local or health and allied health clients
- Familiarity with Google's healthcare and sensitive-category advertising policies, AHPRA advertising guidelines, and NDIS-related advertising rules. We can't use testimonials or make unverified claims, and ads must not target children or imply diagnoses.
- Clear, calm, and respectful ad copy suited to families of children with additional needs
- Reliable communication and quick turnaround
- Please share 1 to 2 examples of similar campaigns (results, not just screenshots)
Timeline
- campaign live within 5 days of access; test completed and report delivered within 10 to 14 days
Access and ownership
- I'll keep ownership of the Google Ads account and all data. You'll set everything up under our email address and add yourself as an admin or standard user.
How to apply
Please answer briefly in your proposal:
- How would you structure this campaign?
- What would you do to get useful data from only $10?
- What experience do you have with healthcare or NDIS advertising compliance?
- What's your fee and timeline?
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