Google Ads Expert Required for Education Admission Leads

We are looking for an experienced Google Ads specialist with proven experience in the education sector to manage and optimize Google Ads campaigns focused on generating high-quality admission leads.

Responsibilities

Plan and manage Google Search Ads campaigns for education admission leads.
Conduct keyword research focused on high-intent admission-related searches.
Create and optimize campaigns, ad groups, ads, extensions and targeting.
Manage negative keywords and search terms regularly.
Optimize campaigns to generate qualified leads at a competitive CPL.
Set up and monitor conversion tracking using Google Ads, Google Tag Manager and GA4.
Analyze campaign performance and continuously optimize campaigns.
Manage keywords, bids, budgets, ad copy and landing-page performance.
Identify opportunities to improve lead quality and conversion rates.

Requirements

Proven experience running Google Ads campaigns for education admission lead generation.
Strong knowledge of Google Search Ads and lead-generation campaigns.
Good understanding of CPL, CPA, CPC, CTR and conversion rate.
Experience generating high-quality admission enquiries.
Ability to analyze campaign data and make strategic optimization decisions.
Must be able to manage campaigns independently.
When Applying, Please Provide
Previous experience with education admission lead campaigns.
Examples of campaigns you have managed.
Average CPL and lead volume achieved in previous projects.
Your monthly management fee.
Your availability.
A brief strategy explaining how you would generate qualified admission leads.

Only apply if you have proven experience generating education admission leads through Google Ads.