Google Ads Display & Search Leads

My Google Ads account needs an experienced hand to turn both search and display campaigns into consistent lead generators. The goal is simple: more qualified enquiries for the services I offer. I already have a few BH campaigns running, yet performance is lukewarm and tracking isn’t as tight as it should be.

Here’s what has to happen next:
• Audit every existing display and search campaign, flagging waste and quick-win opportunities.
• Restructure ad groups, refine keywords and placements, and craft fresh, compelling ad copy/creative.
• Implement or fix conversion tracking, using Google Tag Manager and GA4 so every lead is counted correctly.
• Launch tests on bidding strategies, audiences and extensions, then optimise daily for cost-per-lead and ROAS.
• Deliver clear weekly reports that show what was changed, what improved, and what’s on deck.

Acceptance criteria
1. Conversion tracking reflects 95 %+ of form submissions or calls.
2. Cost-per-lead drops by an agreed percentage within the first 30 days.
3. Weekly report arrives on schedule with actionable insights.

Access to the current account, display assets and previous data is ready the moment we start. If you thrive on data-driven optimisation and can squeeze every extra lead from Google’s inventory, this project is ready for you.