Google Ads Campaign: Masterclass Sign-Ups

I run a finishing school that turns fresh mechanical engineering graduates into industry-ready design engineers through an intensive 40-day curriculum. Before enrolling, candidates are invited to a free three-hour online master class where I walk them through the programme, showcase success stories, and answer questions live. My immediate need is a results-driven Google Ads campaign that fills every seat in those sessions.

Here’s what I’m after:
• Campaign strategy built around “free master class for mechanical engineering graduates” keywords and intent
• Compelling ad copy that highlights the zero-cost master class and the clear path it offers to a core design career
• Precise audience targeting so ads reach recent B.E./B.Tech./M.E. mechanical graduates across India (or other regions you recommend)
• Conversion-focused landing page guidance and tracking setup so we know exactly which clicks become registrations
• Ongoing optimisation during the first run (A/B testing, bid tweaks, negative keywords) to keep the cost per registration as low as possible

Success for me is simple: a steady flow of qualified graduates registering for each scheduled master class. If you’ve scaled similar education or webinar funnels on Google Ads, I’d love to see what you can do with this one.