Google Ads Campaign for Job Applications

We’re looking for advice and support with a paid search campaign for Legal Southwest, a specialist legal recruitment company established in 2007.

We cover Devon, Cornwall, Somerset and Dorset, and would like to increase the number of solicitors registering through our website. Our aim is to appear prominently in the sponsored search results when candidates search for relevant legal vacancies on Google or Bing, including people searching through Microsoft Edge.

We would initially like to target six areas:

Private Client Solicitor

Residential Property Solicitor

Family Solicitor

Commercial Property Solicitor

Real Estate Lawyer

Litigation Solicitor

For each of these, we would like to explore searches combining the job title with “jobs” and a county or town—for example, “Private Client Solicitor Jobs Cornwall” or “Family Solicitor Jobs Exeter.”

The campaign would cover all four counties, alongside relevant towns and cities, including Truro, Plymouth, Exeter, Taunton, Yeovil and Dorchester. We would welcome your advice on the most effective keywords and geographical targeting.

Would this be something you would be interested in looking at for us? If so, please could you provide your recommended approach and a quotation covering:

Initial campaign setup, including keyword research and ad creation.

Ongoing campaign management and optimisation.

A realistic monthly advertising budget, separate from your fees.

The results we could reasonably expect at different budget levels, including likely enquiries or registrations.

Any website or landing page improvements needed to help convert visitors into registered candidates.

How you would track results, and any minimum contract period.

Our priority is to attract relevant solicitor candidates and generate registrations, so we would appreciate your view on what is achievable and which platform would offer the best value.

Best wishes,
Sarah