Google Ads Campaign for Global Sales

My existing Google Ads account needs a sharp, results-driven overhaul so that every click translates into measurable sales from customers around the world. The core objective is simple: structure and run campaigns that consistently convert, keeping cost-per-acquisition in check while scaling volume.

Here’s what the engagement covers:
• Audit the current account and pinpoint wasted spend or low-quality keywords.
• Build tightly themed search and, where relevant, Display or Shopping campaigns that align with a purchase-focused funnel.
• Craft compelling ad copy, fine-tune extensions, and set up granular location, device, and audience bid adjustments to reach international buyers.
• Implement conversion tracking and remarketing lists so performance is visible down to the keyword.
• Optimise daily—pausing under-performers, adding negatives, and expanding winning segments—to keep ROAS positive.

A weekly performance snapshot outlining spend, conversions, CPA, and next actions will serve as the acceptance criteria; if the numbers trend upward, we keep scaling, otherwise we pivot fast.

All work happens inside Google Ads and Google Analytics, with reports shared in Data Studio (Looker Studio) for transparency. Access to the account will be provided as soon as we agree on milestones, and I’ll supply any creative assets or landing-page URLs you need.

The moment the first conversions roll in at or below the agreed CPA, this assignment will be judged a success—and there’s scope for ongoing management if we hit those targets quickly.