Google Ads Campaign Audit Specialist Needed

We are a marketing agency seeking an experienced Google Ads specialist to perform a comprehensive audit of an existing client’s Google Ads account and active campaigns.
The campaign is currently receiving little to no meaningful movement or results. We need an independent expert to determine whether any account, campaign, tracking, targeting, bidding, policy, website or technical issues are preventing the campaign from delivering and performing properly.
This is an audit-first engagement. The selected freelancer must document all findings and recommendations before making changes to the account.
Client and Campaign Information
Client industry: Tree Service
Website: https://communitytree.com/
Primary campaign objective: Phone calls
Current issue: No impressions / no clicks / no calls
Approximate date the issue began: 07/01/26
Tracking platforms currently used: Google Ads Manager
Required Audit Scope
The freelancer should review the entire Google Ads account and identify anything that may be restricting delivery, wasting advertising spend or preventing conversions.
1. Account Status and Ad Delivery
Review:
Account, billing and payment status
Advertiser verification or account verification issues
Policy warnings, disapprovals or restricted ads
Campaign, ad group, ad, asset and keyword eligibility
Campaign start and end dates
Daily budgets and budget limitations
Bid limits and bidding-strategy restrictions
Low search volume or low Ad Rank issues
Geographic and radius targeting
Language targeting
Ad scheduling
Device targeting and bid adjustments
Audience restrictions
Demographic exclusions
Whether targeting is too narrow
Whether automated settings are limiting delivery
The audit must clearly explain why the campaign is or is not receiving impressions, clicks and conversions.
2. Campaign Structure and Settings
Review:
Overall account and campaign structure
Campaign objectives and goal settings
Search, Display and Search Partner network settings
Performance Max settings, when applicable
Ad groups and keyword organization
Keyword match types
Search terms
Negative keyword lists
Duplicate or conflicting keywords
Brand and non-brand campaign separation
Location options and presence settings
Campaign-level conversion goals
Shared budgets
Portfolio bidding strategies
Automated rules and scripts
Auto-applied Google recommendations
3. Conversion Tracking and Attribution
Confirm whether conversions are being tracked accurately.
Review:
Google Ads conversion actions
Primary versus secondary conversions
Form-submission tracking
Phone-call tracking
Website call conversions
Appointment or purchase tracking
Google Analytics 4 integration
Google Tag Manager tags, triggers and variables
Duplicate conversions
Missing conversions
Incorrect conversion values
Conversion-counting settings
Attribution models
Enhanced conversions, when applicable
Cross-domain tracking, when applicable
Whether Google Ads is optimizing toward the correct conversion actions
The freelancer should identify whether the campaign’s lack of movement is partly or entirely caused by inaccurate or incomplete tracking.
4. Keywords, Search Terms and Targeting
Review:
Keyword relevance
Search intent
Match-type strategy
Search-term quality
Negative keywords
Wasted traffic
Irrelevant searches
Competitor terms
Geographic performance
Device performance
Day and hour performance
Audience performance
Demographic performance
Opportunities for additional high-intent keywords
5. Bidding and Budget Allocation
Review:
Current bidding strategy
Whether the account has enough conversion data for automated bidding
Target CPA or Target ROAS settings
Maximize Conversions or Maximize Conversion Value settings
Manual CPC or Enhanced CPC settings, if applicable
Daily and monthly budget allocation
Campaigns limited by budget
Campaigns receiving too much or too little budget
Cost per click
Cost per conversion
Conversion rate
Impression share
Lost impression share from budget or rank
Opportunities to reduce wasted spend
6. Ads and Assets
Review:
Responsive Search Ads
Ad relevance
Headlines and descriptions
Calls to action
Keyword-to-ad alignment
Landing-page-to-ad alignment
Sitelinks
Callouts
Structured snippets
Call assets
Location assets
Image assets
Business name and logo assets
Ad strength and asset coverage
Disapproved or limited assets
Opportunities for additional ad testing
7. Landing Pages and Website Experience
Review the campaign landing pages for issues that could negatively affect Google Ads performance or prevent visitors from converting.
This should include:
Page relevance
Message alignment
Mobile usability
Page speed
Broken forms
Broken phone links
Missing or unclear calls to action
Conversion friction
Trust signals
Tracking-code placement
Thank-you page behavior
Quality Score concerns
Basic technical or user-experience issues
This is not a full website redesign project. We need the freelancer to identify landing-page issues that may be harming campaign performance.
8. Change History and Account Activity
Review recent account changes to determine whether performance declined after:
Budget changes
Bidding-strategy changes
Targeting changes
Keyword or match-type changes
Conversion-action changes
Website or landing-page changes
Automated recommendations
Changes made by another agency, freelancer or Google representative
Required Deliverables
The selected freelancer must provide:
A written Google Ads audit report.
A list of all issues discovered.
Screenshots or supporting data for important findings.
An explanation of which issues are most likely hindering campaign performance.
A prioritized action plan divided into:
Critical fixes
Quick wins
Medium-priority improvements
Longer-term optimization opportunities
Exact recommended changes for each issue.
A summary of wasted-spend opportunities.
A review of conversion-tracking accuracy.
A recommended campaign and bidding strategy.
A 30–45 minute video call to review the findings.
An optional separate quote for implementing the approved recommendations.
The final report must be understandable to both Google Ads professionals and nontechnical stakeholders.
Access and Account Security
The freelancer will initially receive read-only access to the Google Ads account and any necessary reporting platforms.
Do not request account passwords or shared login credentials.
No campaign, tracking, bidding, budget or account changes may be made without written approval.
Additional access may be provided after the audit if the freelancer is selected to implement the approved recommendations.
Confidentiality
This is a white-label agency engagement.
The freelancer must:
Keep all client information confidential
Communicate through our agency
Not contact the end client without written permission
Not use the client’s name, account data or results publicly
Not add additional users or manager accounts without approval
Remove or relinquish account access when the project is completed
An NDA may be required before account access is provided.
Preferred Qualifications
The ideal freelancer will have:
Proven experience auditing underperforming Google Ads accounts
Strong Google Search campaign experience
Performance Max experience, when applicable
Advanced knowledge of GA4 and Google Tag Manager
Experience troubleshooting form and phone-call conversions
Experience identifying campaigns that are not serving or receiving impressions
Strong understanding of bidding strategies and campaign learning requirements
Experience with lead-generation campaigns
Google Ads certification
Strong written communication and reporting skills
Experience working with marketing agencies in a white-label capacity
Google Ads certification is preferred, but proven results and technical expertise are more important than certification alone.
Application Instructions
Begin your proposal with the words AUDIT FIRST so we know you have read the complete description.
Please include:
A brief summary of your Google Ads audit experience.
Examples of similar accounts you have audited.
Specific examples of performance issues you discovered and corrected.
Your experience with GA4, Google Tag Manager and conversion tracking.
Your process for diagnosing campaigns receiving little or no activity.
A sample audit report with confidential information removed, if available.
Your estimated turnaround time.
Your fixed-price bid.
Confirmation that you will begin with read-only access.
Confirmation that you will not make changes without approval.
Please also provide two or three possible reasons a Google Ads campaign might receive little or no movement, based solely on the information in this posting.
Generic proposals that do not address these questions will not be considered.
Project Timeline
We would like the completed audit within three to five business days after all required access has been provided.
There may be an opportunity for additional implementation work or ongoing Google Ads management after the audit, depending on the quality of the findings and recommendations.