Google Ads Brand Campaign Setup

I need a tightly focused Google Ads campaign that sends high-intent shoppers straight to a single, chosen retail partner where our furniture is already listed. The sole goal is to move searchers who are already looking for us toward those product pages—no generic furniture keywords for now.

The campaign must:

• Target only searches that mention our company name and exact product names or model numbers, with separate brand and product ad groups for clarity.
• Protect our brand terms from competitors while still capturing every relevant click.
• Drive all traffic to one main retail website, using responsive search ads, sitelinks, callouts and any other extensions that increase click-through to that retailer.
• Include conversion tracking for outbound clicks so we can monitor ROAS in Google Ads (Tag Manager or GA4 if needed).
• Launch with a concise negative-keyword set to keep out broad or unrelated queries.

Provide the account ready to go in preview mode so I can review, tweak budgets and then push it live. Experience with similar retail-link or brand-defence campaigns is highly valued, and clean, scalable structure is a must because we may expand into generic search later.

We may need ad-hoc support/changes going forwards.