GoFundMe Campaign Creation & Management

I head Vision In Action Foundation and I’m ready to launch a high-energy GoFundMe drive that spotlights our most urgent mission: securing short-term rent and utility help for homeless individuals. Food insecurity relief and basic healthcare follow close behind, yet the opening narrative must keep housing front and center so potential backers instantly understand our priority.

Your role is to build, run, and optimise the entire campaign for the first three weeks, then hand me the reins with everything set up for long-term momentum. While donations from anyone are welcome, I want the messaging, perks, and outreach strategy to speak directly to businesses and corporate sponsors—highlighting CSR benefits, brand exposure, and impact metrics—without alienating compassionate individual givers.

Scope of work
• Craft a compelling GoFundMe page: headline, story, impact tiers, images/video, and clear call-to-action.
• Develop an outreach calendar covering email, LinkedIn, Facebook, Instagram, and any other channels you recommend.
• Produce shareable assets (static graphics, short video snippets, sponsor shout-outs).
• Actively manage the live campaign for 21 days: daily updates, prompt thank-yous, progress posts, real-time tweaks to copy or visuals.
• Engage directly with donor questions and comments to keep momentum high.
• Supply weekly analytics reports (traffic sources, conversion rates, top supporters).
• Prepare a final handover kit: account credentials, content library, donor list, performance dashboards, and a 30-day follow-up roadmap.

Acceptance criteria
1. GoFundMe page is approved and publicly visible within 48 hours of project start.
2. Minimum of three platform updates per week plus two sponsor-specific outreach actions.
3. End-of-week reports emailed on schedule, clearly outlining KPIs and next-step recommendations.
4. Seamless transfer of all campaign assets and administrative access on day 22.

I’m available for quick feedback loops and will supply our logo, past impact photos, and any copy points you might need. If you have a proven track record of turning social-impact stories into funded realities, let’s get this rolling today.