Global Growth & Marketing Manager to Launch and Scale Barbarchi
Budget / Salary€1,500–3,000
TypeFreelance project
LocationRemote
Posted6 hours ago
We are looking for an experienced, hands-on Growth & Marketing Manager—or a small team with one accountable lead—to launch and grow Barbarchi, a global peer-to-peer parcel delivery marketplace.
Website: https://barbarchi.com
ABOUT BARBARCHI
Barbarchi connects people who need to send parcels with travelers who can carry them along their existing travel routes. The website and payment integration have been built. We now need an experienced professional to take ownership of marketing execution, customer acquisition, community development and initial customer communication.
This is a global business. Our growth strategy is not restricted to any Country or regiona, one language or one community.
WHAT WE ARE LOOKING FOR
We want someone who has already helped launch and grow an online business, service or marketplace and can demonstrate their own contribution and measurable results.
You should be comfortable taking an existing product, understanding its users, developing a practical launch plan and executing it independently.
The founder will provide business direction, product knowledge, budget approvals and decisions when needed. You will manage day-to-day execution, propose next steps, coordinate any specialists you need and provide clear weekly reports. We expect proactive ownership with minimal daily supervision.
YOUR RESPONSIBILITIES
1. Launch planning and execution
* Understand the platform, customer journey and business model.
* Develop a practical first-month launch plan and a 90-day growth roadmap.
* Recommend initial audiences, travel routes, languages and channels based on evidence, within a global growth strategy.
* Define deliverables, priorities, timelines and realistic performance targets.
2. Customer acquisition and conversion
* Attract both travelers with genuine upcoming trips and senders with real parcel requests.
* Develop campaigns that help both sides find suitable matches.
* Follow the journey from first contact through registration, listing, matching and completed transactions.
* Identify conversion barriers and recommend improvements to the founder.
3. Social media and community management
* Set up or improve our social media presence and manage relevant channels.
* Include Instagram and Telegram, and recommend YouTube, Facebook, TikTok or other channels where appropriate.
* Build relationships with relevant community administrators, creators and potential partners.
* Arrange permission-based promotional placements and partnerships.
* Manage incoming enquiries, comments and community engagement.
4. Content and creative production
* Create or coordinate short promotional videos, reels, platform demonstrations, explainer videos, simple animations, graphics and digital brochures.
* Produce clear content explaining how Barbarchi works for travelers and senders.
* Coordinate localization and multilingual content for the audiences you recommend.
* Provide a content calendar and manage production and publishing.
5. Advertising and performance tracking
* Propose advertising channels, campaign concepts and test budgets.
* Execute and optimize campaigns within approved budgets.
* Track qualified users, valid travel listings, sender requests, matches, completed transactions and acquisition costs.
* Explain what is working, what is not and what you will change.
6. Customer communication and onboarding
* Handle initial customer enquiries and routine support.
* Help users understand the process and complete their profiles, listings or requests.
* Follow up with interested users and collect feedback.
* Maintain a simple customer tracking process and escalate payment, safety, technical or exceptional operational issues to the founder.
WORKING ARRANGEMENT AND BUDGET
We will begin with a paid one-month trial. If the collaboration and results are strong, we intend to continue on a long-term basis.
Indicative first-month project budget: USD 2,000–4,000.
The final fee, scope, time commitment and milestones will be agreed after reviewing your proposal and discussing your approach. Please provide an itemized quotation separating:
* Your management and execution fee.
* Content production and any team or subcontractor costs.
* Recommended advertising and third-party placement spend.
Advertising spend must be separately identified and approved before expenditure. The listed budget is an indicative range for discussion, not an automatic payment commitment.
We will provide product onboarding. Please include any discovery or onboarding period you need in your proposed schedule.
LONG-TERM OPPORTUNITY
We are interested in finding someone who can become a valued, long-term member of the business.
For an exceptional contributor who demonstrates sustained results and commitment, a future partnership or equity arrangement may be discussed separately. This is a potential future opportunity, not a guaranteed equity offer or a replacement for agreed payment.
EXPERIENCE REQUIRED
* Demonstrable experience launching and growing an online service, startup or marketplace.
* Hands-on customer acquisition, campaign execution and conversion experience.
* Strong customer communication and project management skills.
* Ability to coordinate content, video production and community management.
* Experience with international audiences and multilingual campaigns.
* Ability to work independently and take responsibility for execution.
Experience with two-sided marketplaces, travel, logistics, peer-to-peer services or community-led businesses is particularly relevant.
Individuals and small agencies are welcome. If applying as a team, identify the person who will be accountable for delivery and explain who performs each part of the work.
PLEASE INCLUDE IN YOUR PROPOSAL
1. Your CV or professional profile and a brief introduction to your team, if applicable.
2. Two relevant case studies, including links, your exact role, timeframe and measurable results you can substantiate.
3. Your proposed first 7 days, first 30 days and overall 90-day direction for Barbarchi.
4. How you would attract both travelers and senders and convert them into active customers.
5. Your recommended initial audiences, routes, channels and languages—and why.
6. Relevant video, creative or social media examples.
7. An itemized quotation, suggested advertising budget and proposed milestones.
8. Your availability, weekly time commitment, customer support coverage and what you need from the founder.
9. How you will report progress and measure success.
Please begin your proposal with “BARBARCHI GROWTH” and include at least one specific observation or question about our business.
IMPORTANT EXPECTATIONS
We value genuine customers and completed transactions. No fake followers, fake reviews, spam, unsolicited mass messaging or misleading promises.
All business accounts, advertising accounts, content and campaign data must remain under Barbarchi’s ownership. Any subcontracting or third-party costs must be disclosed.
This project covers business launch and growth operations. Website development and changes to payment systems are outside the scope.
Shortlisted applicants will be invited to discuss their proposals through Freelancer chat before any hiring decision.
Website: https://barbarchi.com
ABOUT BARBARCHI
Barbarchi connects people who need to send parcels with travelers who can carry them along their existing travel routes. The website and payment integration have been built. We now need an experienced professional to take ownership of marketing execution, customer acquisition, community development and initial customer communication.
This is a global business. Our growth strategy is not restricted to any Country or regiona, one language or one community.
WHAT WE ARE LOOKING FOR
We want someone who has already helped launch and grow an online business, service or marketplace and can demonstrate their own contribution and measurable results.
You should be comfortable taking an existing product, understanding its users, developing a practical launch plan and executing it independently.
The founder will provide business direction, product knowledge, budget approvals and decisions when needed. You will manage day-to-day execution, propose next steps, coordinate any specialists you need and provide clear weekly reports. We expect proactive ownership with minimal daily supervision.
YOUR RESPONSIBILITIES
1. Launch planning and execution
* Understand the platform, customer journey and business model.
* Develop a practical first-month launch plan and a 90-day growth roadmap.
* Recommend initial audiences, travel routes, languages and channels based on evidence, within a global growth strategy.
* Define deliverables, priorities, timelines and realistic performance targets.
2. Customer acquisition and conversion
* Attract both travelers with genuine upcoming trips and senders with real parcel requests.
* Develop campaigns that help both sides find suitable matches.
* Follow the journey from first contact through registration, listing, matching and completed transactions.
* Identify conversion barriers and recommend improvements to the founder.
3. Social media and community management
* Set up or improve our social media presence and manage relevant channels.
* Include Instagram and Telegram, and recommend YouTube, Facebook, TikTok or other channels where appropriate.
* Build relationships with relevant community administrators, creators and potential partners.
* Arrange permission-based promotional placements and partnerships.
* Manage incoming enquiries, comments and community engagement.
4. Content and creative production
* Create or coordinate short promotional videos, reels, platform demonstrations, explainer videos, simple animations, graphics and digital brochures.
* Produce clear content explaining how Barbarchi works for travelers and senders.
* Coordinate localization and multilingual content for the audiences you recommend.
* Provide a content calendar and manage production and publishing.
5. Advertising and performance tracking
* Propose advertising channels, campaign concepts and test budgets.
* Execute and optimize campaigns within approved budgets.
* Track qualified users, valid travel listings, sender requests, matches, completed transactions and acquisition costs.
* Explain what is working, what is not and what you will change.
6. Customer communication and onboarding
* Handle initial customer enquiries and routine support.
* Help users understand the process and complete their profiles, listings or requests.
* Follow up with interested users and collect feedback.
* Maintain a simple customer tracking process and escalate payment, safety, technical or exceptional operational issues to the founder.
WORKING ARRANGEMENT AND BUDGET
We will begin with a paid one-month trial. If the collaboration and results are strong, we intend to continue on a long-term basis.
Indicative first-month project budget: USD 2,000–4,000.
The final fee, scope, time commitment and milestones will be agreed after reviewing your proposal and discussing your approach. Please provide an itemized quotation separating:
* Your management and execution fee.
* Content production and any team or subcontractor costs.
* Recommended advertising and third-party placement spend.
Advertising spend must be separately identified and approved before expenditure. The listed budget is an indicative range for discussion, not an automatic payment commitment.
We will provide product onboarding. Please include any discovery or onboarding period you need in your proposed schedule.
LONG-TERM OPPORTUNITY
We are interested in finding someone who can become a valued, long-term member of the business.
For an exceptional contributor who demonstrates sustained results and commitment, a future partnership or equity arrangement may be discussed separately. This is a potential future opportunity, not a guaranteed equity offer or a replacement for agreed payment.
EXPERIENCE REQUIRED
* Demonstrable experience launching and growing an online service, startup or marketplace.
* Hands-on customer acquisition, campaign execution and conversion experience.
* Strong customer communication and project management skills.
* Ability to coordinate content, video production and community management.
* Experience with international audiences and multilingual campaigns.
* Ability to work independently and take responsibility for execution.
Experience with two-sided marketplaces, travel, logistics, peer-to-peer services or community-led businesses is particularly relevant.
Individuals and small agencies are welcome. If applying as a team, identify the person who will be accountable for delivery and explain who performs each part of the work.
PLEASE INCLUDE IN YOUR PROPOSAL
1. Your CV or professional profile and a brief introduction to your team, if applicable.
2. Two relevant case studies, including links, your exact role, timeframe and measurable results you can substantiate.
3. Your proposed first 7 days, first 30 days and overall 90-day direction for Barbarchi.
4. How you would attract both travelers and senders and convert them into active customers.
5. Your recommended initial audiences, routes, channels and languages—and why.
6. Relevant video, creative or social media examples.
7. An itemized quotation, suggested advertising budget and proposed milestones.
8. Your availability, weekly time commitment, customer support coverage and what you need from the founder.
9. How you will report progress and measure success.
Please begin your proposal with “BARBARCHI GROWTH” and include at least one specific observation or question about our business.
IMPORTANT EXPECTATIONS
We value genuine customers and completed transactions. No fake followers, fake reviews, spam, unsolicited mass messaging or misleading promises.
All business accounts, advertising accounts, content and campaign data must remain under Barbarchi’s ownership. Any subcontracting or third-party costs must be disclosed.
This project covers business launch and growth operations. Website development and changes to payment systems are outside the scope.
Shortlisted applicants will be invited to discuss their proposals through Freelancer chat before any hiring decision.
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