GEO, AEO and Local SEO Specialist for a Martial Arts Club

We are looking for an experienced freelancer specialising in Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and local SEO to improve the visibility of our martial arts club in the UAE. Our club offers kickboxing and martial arts programmes for children, teenagers and adults, from beginners to competition athletes.

Our goal is to appear more frequently and accurately in relevant recommendations across ChatGPT, Claude, Google AI Overviews, Gemini and Perplexity and convert that visibility into qualified enquiries, free-trial bookings and memberships.

Objective 1: Improve the Accuracy of Information About Our Club
We need an expert to:
- Audit how AI platforms currently describe our club, including its location, programmes, age groups, coaching credentials, timetable, pricing and trial offer.
- Identify any inaccurate, outdated or inconsistent information across our website, business listings, directories and other public sources.
- Investigate the sources behind incorrect AI responses, wherever identifiable.
- Correct information at its source and strengthen the accurate, verifiable information available for AI platforms to reference.

Objective 2: Improve Visibility in Relevant AI Recommendations
We want to improve our chances of appearing when prospective members or parents ask questions such as:
- Which are the best martial arts clubs in Al Quoz, Dubai?
- Where can my child try beginner kickboxing in Dubai?
- Which martial arts clubs in Al Quoz offer classes for children and teenagers?
- Where can adults learn kickboxing or self-defence in Al Quoz?
- Which Dubai clubs offer competition kickboxing training?
- Which martial arts clubs offer a free trial in Al Quoz?

The strategy should cover both general discovery questions and questions specifically about our club, including suitability, coaching, programmes, prices and location.

Scope of Work
1. Baseline audit: Assess current AI visibility, citations, factual accuracy, local search presence and website performance.
2. Competitor analysis: Identify which competing clubs appear for relevant prompts, which sources are cited and where our visibility gaps lie.
3. Technical optimisation: Review crawlability, indexing, robots.txt, sitemap, website structure and relevant schema markup. Check access for Claude-SearchBot and Claude-User.
4. Content implementation: Create or improve factual programme pages, FAQs, coach profiles and location information that directly answer prospective members’ questions.
5. Local SEO: Optimise our Google Business Profile and align business information across relevant directories and official profiles.
6. Authoritative mentions and links: Earn relevant coverage and references through credible Dubai publications, community organisations, schools, sporting bodies and activity directories.
7. Information corrections: Address identified inaccuracies through legitimate source updates and correction requests.
8. Monitoring and reporting: Track agreed prompts, citations, recommendation frequency, factual accuracy and resulting enquiries or bookings.

This is an implementation assignment, NOT an audit-only engagement.

Expected Deliverables

- Initial audit with screenshots, source links and a documented baseline.
- Agreed prompt set covering children’s, adults’, beginner and competition searches.
- Prioritised 90-day action plan with milestones, responsibilities and costs.
- Completed technical, content and local listing improvements, with a change log.
- Documented outreach activity and earned mentions or links.
- Monthly reporting covering AI visibility, cited sources, website referrals, qualified enquiries and trial bookings.
- Handover of content, account access and tracking methods.

Tracking should record the platform, date, prompt and search settings, with repeated checks to account for variation in AI responses. Reports should distinguish directly attributable leads from estimates.

Skills Required
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- Technical SEO and local SEO
- Structured data/schema implementation
- Content strategy and copywriting
- Google Business Profile optimisation
- Digital PR and ethical link building
- Competitor analysis and conversion tracking

Five Questions to Answer in your Proposal
1. Which prompts will you track for our business?
Provide examples of customer questions across programmes and audiences, rather than only a keyword list.
2. How will you establish where we are mentioned and cited today?
Explain how you will document a baseline across the target AI platforms.
3. How will you earn credible mentions and links?
Identify the types of relevant sources you will pursue and your outreach approach.
4. What will you report on?
Explain how you will measure citations, recommendations, factual accuracy, qualified enquiries and trial bookings, not just search rankings.
5. Do you guarantee results?
Clearly distinguish the implementation deliverables you can commit to from AI recommendations and rankings, which you cannot control.

PS: please only bid if you have had experience in the field - preferably in the sports industry and in the UAE.