Generate Parent Leads with Meta Ads

I’m ready to scale enrollment for our consultation to study abroad and I want a Meta Ads specialist who can consistently bring in qualified parent leads. The goal is to get more addmissions. You’ll focus exclusively on parents as the target audience across Facebook and Instagram, shaping every step of the funnel—from audience research and creative concepts to campaign launch, optimisation and lead-form follow-up.

To help me choose the right partner, please attach a detailed project proposal outlining your methodology, the tools you rely on within Meta Business Suite, and how you will track CPL and conversion to paid enrolment.

Deliverables I must see:
• Campaign strategy and audience definition centred on parents
• Ad copy, creative assets and lead form configuration
• Live campaign management with weekly performance reports
• Clear hand-off documentation so my in-house team can maintain momentum after the initial push

I’ll review proposals as they arrive and move quickly once I see a plan that confidently hits our sign-up targets.