Generate Luanda Trichology Consultation Leads

My clinic in Luanda offers specialized trichology consultations and I want my schedule filled with genuinely interested patients. The whole effort will be concentrated on Facebook and Instagram, so every piece of copy, creative, audience selection and retargeting strategy must suit those two platforms and comply with their ad policies.

The audiences to reach are:
• Pessoas com queda de cabelo
• Pessoas com caspa ou outros problemas no couro cabeludo
• Pessoas interessadas em crescimento e cuidados capilares

I already have a branded Facebook / Instagram page and a WhatsApp Business number for appointment confirmation; you will plug your campaigns straight into this funnel. Typical tasks include setting up conversion-oriented ads, writing Portuguese ad copy, designing simple but eye-catching visuals, installing and configuring the Meta pixel, monitoring results daily and suggesting quick tweaks when CPL starts to climb.

Deliverables
• 1 full-funnel Meta Ads campaign (traffic + retargeting + conversion) ready to go live
• At least 3 static images and 1 short Reels-style video adapted to both feeds and stories
• Weekly performance report highlighting reach, CTR, CPL, booked consultations and suggested optimisations

The campaign is successful once I see a steady flow of qualified leads in Luanda booking real consultations that show up on my calendar. Provide examples of similar health-care or beauty lead gen you have managed and the metrics you achieved so I can gauge fit quickly.