Full Stack Engineer

Full Stack Engineer (Next.js, React, Python, AI & Marketing Tech) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours – EST
About the Role
At Pavago, one of our clients — a fast-growing marketing agency serving 150+ home service businesses — is hiring a hands-on Full Stack Engineer to build internal tools, marketing technology, AI-powered workflows, and automation systems.
This is a builder role, not a strategy-only position.
You’ll work directly across:

Full-stack application development

Marketing data and attribution

Meta Pixel & Conversion API (CAPI)

CRM integrations and automation

AI-powered marketing workflows

Internal dashboards and reporting tools

You’ll collaborate closely with leadership, media buyers, and operators to turn operational challenges into production-ready systems that directly improve campaign performance, lead conversion, and efficiency.
What You’ll Own
Full Stack & Internal Tool Development

Build and deploy production-ready internal tools using:

Next.js

React

Python

Develop:

Marketing dashboards

Reporting systems

Internal operational tools

Workflow automation

Replace repetitive manual processes with scalable software solutions

Build reliable systems used directly by media buyers and operational teams

Marketing Tracking, Data & Attribution

Implement and optimize:

Meta Pixel

Meta Conversion API (CAPI)

Manage:

Event tracking

Event deduplication

Conversion attribution

Offline conversion syncing

Build data pipelines connecting:

Ad platforms

Backend systems

CRMs

Reporting dashboards

Ensure campaign data remains accurate and actionable

Support reporting across metrics such as:

ROAS

CPL

CAC

Conversion rates

Lead quality

CRM & Lead Lifecycle Automation

Build integrations with CRM platforms such as:

GoHighLevel

Close CRM

HubSpot

Similar platforms

Connect the full lead lifecycle:

Lead capture

CRM entry

Lead routing

Follow-ups

Pipeline progression

Conversion tracking

Build automations using APIs and webhooks

Sync CRM outcomes back to advertising platforms for attribution and optimization

Maintain data consistency across CRM, marketing, and reporting systems

AI Integration & Automation

Integrate AI into real-world marketing workflows

Work with APIs such as OpenAI and similar AI platforms

Build AI-powered systems for:

Ad copy generation

Creative generation workflows

Lead scoring

Lead qualification

Campaign analysis

Automated reporting and insights

Embed AI capabilities into production marketing and operational systems

Identify opportunities to reduce manual work through intelligent automation

Rapid Development & Iteration

Ship working solutions quickly and iterate based on real-world usage

Work directly with media buyers to identify campaign bottlenecks

Troubleshoot technical issues affecting:

Tracking

Attribution

CRM workflows

Reporting

Lead conversion

Continuously improve internal systems based on campaign data and team feedback

Required Experience & Skills
Non-Negotiables

4–6+ years of hands-on software engineering experience

Strong full-stack development experience with:

React

Next.js

Python

Proven experience building and deploying production-level applications or internal tools

Strong experience with:

APIs

Webhooks

System integrations

Automation workflows

Active use of AI tools in day-to-day engineering work

Hands-on experience in a marketing, advertising, or ad-tech environment

Experience with Meta Pixel and/or Conversion API (CAPI), including:

Event tracking

Deduplication

Attribution

Experience building marketing dashboards or reporting systems

Hands-on CRM integration experience with platforms such as:

GoHighLevel

Close

HubSpot

Experience automating:

Lead capture

Lead routing

Pipeline management

Conversion tracking

Experience connecting advertising platforms with CRM systems for attribution and reporting

Strong builder mindset with a bias toward execution

Nice to Have

Performance marketing agency experience

Experience supporting high-volume paid advertising campaigns

Understanding of:

ROAS

CPL

CAC

Conversion rates

Lead quality

Experience with:

Zapier

Make

Similar automation platforms

Understanding of marketing data pipelines

Familiarity with attribution challenges related to:

iOS privacy changes

Browser tracking limitations

Server-side tracking

Experience developing AI-powered internal tools

What Makes You a Strong Fit

You’re an engineer who enjoys building and shipping, not just planning architecture

You understand both software engineering and the realities of performance marketing

You know how marketing data moves between ad platforms, backend systems, and CRMs

You can troubleshoot attribution and tracking problems

You’re comfortable integrating APIs and automating complex workflows

You actively use AI to improve engineering speed and business processes

You can work directly with non-technical teams such as media buyers and marketers

You move quickly without sacrificing reliability

What a Typical Day Looks Like
You might start by reviewing tracking data and investigating an attribution discrepancy between Meta Ads and the CRM.
Later, you could build a new Next.js dashboard for media buyers, implement a Python service that scores incoming leads using AI, or create a webhook integration that sends CRM conversion outcomes back through Meta CAPI.
You’ll work closely with media buyers and leadership to identify bottlenecks, build solutions, deploy them, and iterate based on real campaign performance.
In short: you build the technology connecting advertising, CRM, AI, data, and operations — helping the agency run faster and make better marketing decisions.
Key Metrics for Success

Internal tools actively adopted by media buyers and operators

Accurate Meta Pixel/CAPI tracking and attribution

Reliable CRM and advertising-platform data synchronization

Reduction in manual marketing and operational workflows

Faster campaign reporting and execution

Improved lead tracking and conversion visibility

Successful deployment of AI-powered workflows

Reliability and scalability of production systems

Why This Role Stands Out

Build technology directly tied to marketing performance and revenue

Work across software engineering + AI + ad tech

High ownership over internal products and systems

Direct collaboration with leadership and performance marketing teams

Opportunity to build AI systems used in real production workflows

Work with marketing operations supporting 150+ home service businesses

Fully remote environment with significant autonomy

Interview Process

Initial Application Review

Spark Hire Intro Video

Video Interview with Pavago Recruiter

Client Interview

Offer & Background Verification

Apply Now
If you’re a Full Stack Engineer with strong React, Next.js, and Python skills who has hands-on experience with marketing technology, Meta CAPI, CRM integrations, attribution, and AI-powered automation, we’d love to hear from you.
Apply today and build systems that directly improve campaign performance, lead conversion, and operational efficiency.
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Originally posted on Himalayas