Full-Spectrum SEO for Meow-Meow

My e-commerce store, https://www.meow-meow.co.in, has never had structured SEO work, so I’m starting with a clean slate and I want to do it right the first time. My top priority is to lift the site’s search-engine ranking across all major engines, and I’m looking for someone who can handle the full stack of optimisation: on-page, off-page and technical.

Here’s what I need:

• A data-driven audit that flags every on-page gap—titles, meta descriptions, heading hierarchy, internal linking, copy length and keyword usage—followed by concrete fixes implemented directly on the site.
• Technical clean-up that improves crawlability and speed: XML sitemap validation, robots.txt, Core Web Vitals, schema markup, image optimisation and any server-side tweaks required. The site is on Shopify, so familiarity with that platform’s SEO quirks is important.
• A white-hat off-page plan built around quality backlinks and brand mentions, not churn-and-burn directories. Show me how you’ll secure them and how you’ll track impact.

Success for me looks like visibly higher ranking for my primary product keywords within the first three months and a measurable uptick in organic impressions and clicks inside Search Console.

Tell me briefly how you’d attack each layer, what tools you’ll rely on (Ahrefs, Screaming Frog, Google Search Console, etc.) and share one or two Shopify case studies if you have them. I’ll move quickly once I see a methodical, transparent roadmap.