Full-Scope Facebook Ads Audit

I need an experienced Meta Ads specialist to perform a complete audit of my existing ecommerce Sales campaign for my clothing brand, MSTYLIX.

The campaign is generating traffic and some lower-funnel activity, but it has produced 0 attributed purchases, so I need to identify exactly where the conversion problem is and what needs to be fixed.

Current campaign performance:

Spend: approximately PKR 9,800
Link clicks: approximately 213
Landing page views: 125
Add to carts: 8
Initiated checkouts: 5
Purchases: 0
Link CTR: approximately 1.17%
Link CPC: approximately PKR 46

The campaign currently contains multiple creatives including a professional model reel, UGC video and carousel/product imagery.

I need a complete audit of:

Campaign and ad set structure
Sales/Purchase optimization setup
Audience targeting and demographics
Placements
Budget and bidding strategy
Ad creatives, hooks, copy and CTAs
Individual ad performance
CPM, CTR, CPC, landing page views and funnel ratios
Pixel and Conversion API setup
Event tracking and attribution
Purchase event accuracy and deduplication
Landing-page destination and ad-to-page relevance
Add-to-cart → Checkout → Purchase drop-off
Shopify checkout/conversion funnel

Important: I am not looking for a generic PDF containing basic recommendations. I want the freelancer to identify the specific reasons this campaign is not generating purchases and explain exactly what should be changed.

Where appropriate and agreed upon, I would also like the necessary fixes/optimizations implemented inside Ads Manager rather than receiving recommendations only.

Please do not automatically create a completely new campaign unless the audit shows that rebuilding is necessary.

Main objective: Generate profitable ecommerce purchases in Pakistan and improve conversion efficiency while keeping ad spend controlled.

Please apply only if you have proven experience with Meta Ads for Shopify/ecommerce brands. When applying, briefly explain what you would investigate first based on the funnel numbers above and share relevant ecommerce results or case studies.
$20–$50 depending on experience and scope