Freelance Digital Offline Marketing Lead

I need a proactive marketer who can take full ownership of both our online presence and small-scale offline activations. The immediate focus is on

• Social media
• Content marketing
• Managing meetings with our internal team and external partners

Our primary objective is clear: boost customer engagement. To get there, you will concentrate your digital efforts on Facebook and Instagram, crafting a voice that feels human, consistent, and on-brand while experimenting with paid boosts and community-building tactics. Alongside this, you’ll map out lightweight offline touchpoints—think pop-up flyers at partner cafés, event handouts, or other grassroots ideas that reinforce what audiences see online.

Here’s what I’ll look for in your first month:

1. A 30-day content calendar covering Facebook and Instagram, complete with post copy, visuals, and suggested posting times.
2. A lightweight offline campaign plan that dovetails with the digital calendar.
3. Weekly engagement snapshots highlighting reach, comments, shares, and any qualitative feedback you catch during in-person activations.
4. A standing virtual meeting you run—agenda, notes, and next steps—to keep everyone aligned and moving.

If you’re up to two years into your career and eager to steer an entire marketing engine rather than just a small slice, this project will give you that ownership. I value clear communication, timely execution, and creative problem-solving over long résumés. Show me a brief portfolio or links to past work on Facebook or Instagram, add a sentence on how you’d spark conversation offline, and let’s start growing together.