Freelance Digital Marketing Specialist (B2B Industrial Marketing) Needed

We are seeking an experienced Digital Marketing Specialist (5+ years) to support our digital marketing campaigns, lead generation initiatives, and content marketing activities.

About Us
- Global leader in engineering and manufacturing solutions
- B2B environment
- Serving industrial customers across multiple sectors
- Focus on lead generation, customer engagement, and digital growth

Key Responsibilities
- Execute, and optimize digital marketing campaigns
- Develop content marketing programs targeting engineers, technical buyers, and industrial customers
- Improve website visibility through SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)
- Manage and optimize paid campaigns (SEM)
- Create and repurpose content for websites, social media, email marketing, and landing pages
- Support lead generation and lead nurturing activities through marketing automation
- Analyze campaign performance and provide recommendations for improvement
- Build dashboards and reports to track campaign effectiveness, traffic, engagement, and conversions
- Collaborate with internal marketing and product teams across the customer journey and lead funnel

Platforms & Tools
Experience with most of the following is required:
- HubSpot
- Sprout Social
- Adobe Experience Manager (AEM)
- Adobe Express / Canva
- Adobe Illustrator
- CapCut
- Google Analytics
- Looker Studio
- Microsoft Office
- Microsoft 365 Copilot

Required Skills & Experience
- Minimum 5 years of digital marketing experience
- Proven experience in B2B marketing
- Strong understanding of:
- - SEO
- - GEO
- - AEO
- - SEM
- Content Marketing
- Lead Generation
- Marketing Automation
- Experience creating content for technical and engineering audiences
- Strong copywriting and communication skills
- Basic to intermediate graphic design skills
- Experience managing customer journeys and lead funnels
- Strong analytical and reporting capabilities

Preferred Qualifications
- Experience in industrial manufacturing, engineering, automation, vacuum technology, or related sectors (Experience marketing to engineers, plant managers, maintenance teams, OEMs, or manufacturing customers is strongly preferred.)
- Experience with AI-powered marketing tools and content creation
- Experience working with multinational organizations

To Apply
Please provide:
- Portfolio of relevant campaigns
- Examples of content created
- SEO/SEM case studies
- Metrics achieved (traffic growth, lead generation, conversion improvements, etc.)
- Hourly/day rate and availability