Fractional LinkedIn Ads Strategist – B2B Lead Gen & Campaign Automation
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Here is a project description tailored for hiring platforms like MarketerHire, Upwork, or marketing candidate dashboards.
Job Posting / Project Brief
Title: Fractional LinkedIn Ads Strategist – B2B Lead Gen & Campaign Automation
Company: International Greenscapes
Role Type: Fractional / Part-Time Consultant
Project Scope: Small-budget test phase with view to scale
Project Overview
International Greenscapes is looking for an experienced B2B LinkedIn Ads Strategist to help us design, launch, and optimize a focused lead generation program.
We are starting with a lean initial budget ($1,500 – $3,000/month in ad spend) to validate our targeting, messaging, and cost-per-lead (CPL) metrics before scaling up. We plan to utilize campaign automation and reporting platforms (e.g., Adhook) alongside CRM integration to keep management efficient and data-driven.
Key Responsibilities
⚬ Strategy & Setup: Define micro-targeted B2B audiences (ICPs), draft high-converting ad hooks, and set up native LinkedIn Lead Gen Forms.
⚬ Tool Integration & Rules: Configure automation workflows and IF/THEN budget safety rules in Adhook (or similar tools) to pause underperforming ads and protect spend.
⚬ Funnel Optimization: Ensure seamless lead flow from LinkedIn into our CRM for rapid sales follow-up.
⚬ Performance Advisory: Lead bi-weekly strategic check-ins to review campaign metrics, refine ad copy/creative, and advise on budget scaling once target CPLs are achieved.
Required Experience & Qualifications
⚬ Proven track record running successful B2B LinkedIn Lead Generation campaigns.
⚬ Experience running small-budget test campaigns effectively without burning spend during learning phases.
⚬ Familiarity with campaign management software, automation tools (like Adhook), and CRM integrations (HubSpot, Salesforce, etc.).
⚬ Deep understanding of B2B pipeline metrics—focusing on Cost Per Qualified Lead (CPQL) rather than just clicks or impressions.
How to Apply
When submitting your proposal, please include:
1. A short summary of your experience running B2B LinkedIn Lead Gen campaigns.
2. Examples or case studies showing how you optimized small-budget tests ($1.5k–$3k/mo).
3. Your hourly or fractional monthly retainer rate.
Job Posting / Project Brief
Title: Fractional LinkedIn Ads Strategist – B2B Lead Gen & Campaign Automation
Company: International Greenscapes
Role Type: Fractional / Part-Time Consultant
Project Scope: Small-budget test phase with view to scale
Project Overview
International Greenscapes is looking for an experienced B2B LinkedIn Ads Strategist to help us design, launch, and optimize a focused lead generation program.
We are starting with a lean initial budget ($1,500 – $3,000/month in ad spend) to validate our targeting, messaging, and cost-per-lead (CPL) metrics before scaling up. We plan to utilize campaign automation and reporting platforms (e.g., Adhook) alongside CRM integration to keep management efficient and data-driven.
Key Responsibilities
⚬ Strategy & Setup: Define micro-targeted B2B audiences (ICPs), draft high-converting ad hooks, and set up native LinkedIn Lead Gen Forms.
⚬ Tool Integration & Rules: Configure automation workflows and IF/THEN budget safety rules in Adhook (or similar tools) to pause underperforming ads and protect spend.
⚬ Funnel Optimization: Ensure seamless lead flow from LinkedIn into our CRM for rapid sales follow-up.
⚬ Performance Advisory: Lead bi-weekly strategic check-ins to review campaign metrics, refine ad copy/creative, and advise on budget scaling once target CPLs are achieved.
Required Experience & Qualifications
⚬ Proven track record running successful B2B LinkedIn Lead Generation campaigns.
⚬ Experience running small-budget test campaigns effectively without burning spend during learning phases.
⚬ Familiarity with campaign management software, automation tools (like Adhook), and CRM integrations (HubSpot, Salesforce, etc.).
⚬ Deep understanding of B2B pipeline metrics—focusing on Cost Per Qualified Lead (CPQL) rather than just clicks or impressions.
How to Apply
When submitting your proposal, please include:
1. A short summary of your experience running B2B LinkedIn Lead Gen campaigns.
2. Examples or case studies showing how you optimized small-budget tests ($1.5k–$3k/mo).
3. Your hourly or fractional monthly retainer rate.
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