Fractional Chief Marketing Officer
TypeContract
LocationSouth Africa
Posted2 hours ago
Welcome to Huble 👋
HubSpot's 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy
enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely — by building
their business around HubSpot's CRM. We believe in striking a balance between professionalism and being
human.
👀 Who we're looking for:
We're looking for a Fractional CMO to bring senior-level marketing strategy and leadership to Huble,. This is a
hands-on role — you'll be setting direction and getting stuck into execution, working closely with our CEO to
land our new positioning, reignite lead generation, and bring structure to our marketing function.
You'll report directly to the CEO and work closely with our Commercial Directors, sales teams, and regional
stakeholders to translate business priorities into coordinated marketing execution across multiple regions.
This role suits someone commercially sharp, comfortable owning strategy and execution in the same breath,
and ready to move fast from day one.
🚀Key Focus Areas:
1. Repositioning & Go-to-Market Launch
Take Huble's new positioning, messaging, and services split from near-complete to fully launched
Own the marketing launch of our new services families: Transform, Revenue Engine, and Performance
Align sales collateral, creds decks, and internal comms with the new positioning
Lead training so the whole team can confidently describe who we are and what we do
2. Demand Generation & Pipeline
Drive an immediate uplift in sales prospects across all regions
Identify and launch quick-win campaigns and activities to generate net new leads
Own marketing-generated pipeline reporting and hold the team accountable to it
3. Website & CRO
Own the new website launch end-to-end, working with our design and development team
Ensure the site reflects our new positioning and supports conversion and demand generation
Work with our Content & Search Manager to protect and grow organic and AI search visibility
4. HubSpot Ecosystem & Partner Marketing
Manage Huble's presence and relationships within the HubSpot ecosystem and partner directory
Treat HubSpot representatives as a key marketing persona
Coordinate partner campaigns, webinars, and co-marketing activity
5. Events
Lead marketing activity across our major events this year, including Unbound (Boston), DMEXCO
(Germany), and GROW EMEA (London)
Coordinate pre-event promotion, live social activity, and post-event follow-up with sales
6. Team Leadership
Manage and support our Content & Search Manager and Digital Designer
Bring structure, accountability, and clarity to the marketing function
Own weekly marketing rhythm and briefing across the team
⚡️Success Metrics (indicative):
Core KPIs:
Marketing-generated pipeline contribution
Sales prospects generated from marketing activity
Additional KPIs:
• Website conversion improvement
• Event ROI
• Campaign execution performance
Organic and AI search visibility growth
Marketing delivery against timelines and priorities
🏗️To excel in this role, you should have:
Proven experience as a CMO, Marketing Director, or Head of Marketing, ideally in a fractional or advisory capacity
Experience in B2B marketing within SaaS, Technology, CRM, Consulting, or Digital services
Strong hands-on experience with HubSpot CRM, Marketing Hub, and Content Hub
A track record of leading repositioning, GTM, or brand transformation work
Experience managing multi-channel marketing activity — campaigns, content, events, website
Comfort managing people and coordinating multiple senior stakeholders
Understanding of marketing reporting, attribution, and CRM alignment
These personal qualities are key to your success:
Commercially sharp and execution-focused
Comfortable moving between strategy and hands-on delivery
Proactive, accountable, and able to hit the ground running
Confident working with senior stakeholders, including C-suite
Thrives in a fast-moving, still-being-built environment
The Practical Bits:
• Commitment: 3 days per week
• Start: ASAP
• Reports to: CEO
• Engagement: Fractional / contract
Huble Values:
• We are Human
• We embrace Change
• We are Innovative
• We solve for the Customer
• We are Team Players
👥 Meet the Team
You'll work closely with our marketing team, Commercial Directors, and our CEO.
Interview Process
• Video Interview
• 1st Interview (30 min)
• Presentation Interview (60 min)
• Final Interview (30 min)
We aim to complete the process in under 15 working days (subject to availability).
Keen to Huble with us?
If you're ready to take this on and help us move faster, we'd love to hear from you. Apply today and let's Huble
together!
Originally posted on Himalayas
HubSpot's 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy
enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely — by building
their business around HubSpot's CRM. We believe in striking a balance between professionalism and being
human.
👀 Who we're looking for:
We're looking for a Fractional CMO to bring senior-level marketing strategy and leadership to Huble,. This is a
hands-on role — you'll be setting direction and getting stuck into execution, working closely with our CEO to
land our new positioning, reignite lead generation, and bring structure to our marketing function.
You'll report directly to the CEO and work closely with our Commercial Directors, sales teams, and regional
stakeholders to translate business priorities into coordinated marketing execution across multiple regions.
This role suits someone commercially sharp, comfortable owning strategy and execution in the same breath,
and ready to move fast from day one.
🚀Key Focus Areas:
1. Repositioning & Go-to-Market Launch
Take Huble's new positioning, messaging, and services split from near-complete to fully launched
Own the marketing launch of our new services families: Transform, Revenue Engine, and Performance
Align sales collateral, creds decks, and internal comms with the new positioning
Lead training so the whole team can confidently describe who we are and what we do
2. Demand Generation & Pipeline
Drive an immediate uplift in sales prospects across all regions
Identify and launch quick-win campaigns and activities to generate net new leads
Own marketing-generated pipeline reporting and hold the team accountable to it
3. Website & CRO
Own the new website launch end-to-end, working with our design and development team
Ensure the site reflects our new positioning and supports conversion and demand generation
Work with our Content & Search Manager to protect and grow organic and AI search visibility
4. HubSpot Ecosystem & Partner Marketing
Manage Huble's presence and relationships within the HubSpot ecosystem and partner directory
Treat HubSpot representatives as a key marketing persona
Coordinate partner campaigns, webinars, and co-marketing activity
5. Events
Lead marketing activity across our major events this year, including Unbound (Boston), DMEXCO
(Germany), and GROW EMEA (London)
Coordinate pre-event promotion, live social activity, and post-event follow-up with sales
6. Team Leadership
Manage and support our Content & Search Manager and Digital Designer
Bring structure, accountability, and clarity to the marketing function
Own weekly marketing rhythm and briefing across the team
⚡️Success Metrics (indicative):
Core KPIs:
Marketing-generated pipeline contribution
Sales prospects generated from marketing activity
Additional KPIs:
• Website conversion improvement
• Event ROI
• Campaign execution performance
Organic and AI search visibility growth
Marketing delivery against timelines and priorities
🏗️To excel in this role, you should have:
Proven experience as a CMO, Marketing Director, or Head of Marketing, ideally in a fractional or advisory capacity
Experience in B2B marketing within SaaS, Technology, CRM, Consulting, or Digital services
Strong hands-on experience with HubSpot CRM, Marketing Hub, and Content Hub
A track record of leading repositioning, GTM, or brand transformation work
Experience managing multi-channel marketing activity — campaigns, content, events, website
Comfort managing people and coordinating multiple senior stakeholders
Understanding of marketing reporting, attribution, and CRM alignment
These personal qualities are key to your success:
Commercially sharp and execution-focused
Comfortable moving between strategy and hands-on delivery
Proactive, accountable, and able to hit the ground running
Confident working with senior stakeholders, including C-suite
Thrives in a fast-moving, still-being-built environment
The Practical Bits:
• Commitment: 3 days per week
• Start: ASAP
• Reports to: CEO
• Engagement: Fractional / contract
Huble Values:
• We are Human
• We embrace Change
• We are Innovative
• We solve for the Customer
• We are Team Players
👥 Meet the Team
You'll work closely with our marketing team, Commercial Directors, and our CEO.
Interview Process
• Video Interview
• 1st Interview (30 min)
• Presentation Interview (60 min)
• Final Interview (30 min)
We aim to complete the process in under 15 working days (subject to availability).
Keen to Huble with us?
If you're ready to take this on and help us move faster, we'd love to hear from you. Apply today and let's Huble
together!
Originally posted on Himalayas
Apply on Himalayas →
Job sourced from Himalayas. Applications happen directly on the original platform — we never collect your data.