Forex Trading Platform Revamp & Marketing Plan

LIQUID MARKETS — WEBSITE OPTIMIZATION & 90-DAY DIGITAL MARKETING CAMPAIGN

Project Overview

We are looking for an experienced WordPress Developer, Python Programmer, and Digital Marketing Specialist to improve our existing website, optimize customer conversion journeys, implement reliable marketing tracking, and manage a results-driven marketing campaign over three months.
The project will be completed in phases, with milestone-based payments.
Our goal is not simply to generate traffic, followers, or engagement. We want to acquire qualified leads, increase sales, attract new customers, and identify the marketing channels that generate the best commercial results.

PHASE 1: WEBSITE IMPROVEMENT — FIRST PRIORITY
The first task is to improve the website before launching significant marketing campaigns or spending heavily on advertising.

The freelancer will:
Audit and improve our existing WordPress website, including design, navigation, speed, mobile responsiveness, user experience, and SEO.
Update incomplete or outdated company information, product details, pricing, FAQs, contact information, terms, and calls to action.
Improve landing pages and product pages to make them clear, professional, trustworthy, and conversion-focused.
Optimize registration, checkout, lead capture, and onboarding journeys.
Ensure the website works correctly across desktop, tablet, and mobile devices.

Two business lines requiring dedicated landing pages
1. B2C — Liquid Markets Prop Trading
Target retail forex/CFD traders worldwide who want access to funded trading capital. Prioritize English-speaking sub-Saharan African markets, where we have achieved significant success previously, while continuing to target suitable global markets.
Landing pages should clearly explain available account sizes, approved pricing, challenge structures, trading rules, drawdown limits, platforms, onboarding, payout policies where applicable, and how to get started.
Primary conversion: Registration and purchase.

2. B2B — FXDashboard Trading Technology
Target existing and aspiring prop-firm owners, brokers, trading educators, influencers, fintech entrepreneurs, and trading businesses.

Core message:
PAY AS YOU GO — Launch, Validate, and Scale Your Trading Business.
Explain how FXDashboard can provide the relevant trading technology infrastructure without requiring businesses to build an entire platform from scratch. Advertised features must match the approved commercial offering.
Primary conversion: Book a Demo / Generate Qualified Business Leads.
Analytics and technical implementation
Before major campaigns begin, establish reliable conversion tracking, including where applicable:
Google Analytics 4 and Google Tag Manager.
Meta Pixel and relevant conversion events.
Google Ads conversion tracking, subject to eligibility.
Registration, lead-form, checkout, and purchase tracking.
Standardized UTM links for every major campaign.
Integration with our existing Fluent CRM system.

Reporting that connects marketing sources to customers, products, revenue, and acquisition costs.
A centralized dashboard for monitoring performance.
Python programming should be used where it provides practical value through automation, API integrations, data processing, attribution, or marketing performance analysis.
Website work must be tested and accepted before significant advertising expenditure is approved.

PHASE 2: MARKETING RESEARCH & CONTROLLED LAUNCH
After the website and tracking foundation are ready, the freelancer will:
Audit previous campaigns and available customer data.
Research competitors, customer segments, search intent, and acquisition opportunities.
Review customer feedback and identify barriers to registration or purchase.
Develop separate B2C and B2B marketing strategies.
Establish realistic targets, budgets, campaign hypotheses, and reporting procedures.
Prepare landing pages, creatives, content calendars, and email sequences.
Launch controlled campaigns after tracking and applicable advertising compliance checks are complete.
For B2C, focus on funded-trading education, product transparency, account options, and customer conversion.

For B2B, focus on the campaign:
DON'T BUILD IT. LAUNCH IT.
PAY AS YOU GO — Start small. Validate demand. Scale when the numbers work.
Use LinkedIn, targeted outreach, technology demonstrations, relevant search campaigns where eligible, educational content, webinars, and strategic partnerships.

PHASE 3: DIGITAL MARKETING EXECUTION
The freelancer will manage four core marketing pillars.
1. Social Media Marketing
Create and manage a cohesive content calendar for Facebook, Instagram, YouTube, X, TikTok, LinkedIn, and Telegram.
Publish educational posts, product demonstrations, short videos, infographics, and approved promotional content. Each relevant post should have a clear call to action leading to registration, purchase, or demo booking.
Focus on qualified traffic and conversions rather than vanity metrics.
2. Email Marketing
Manage and improve our existing Fluent CRM setup by:
Segmenting the existing audience.
Creating automated welcome and lead-nurturing sequences.
Developing separate campaigns for B2C and B2B prospects.
Creating onboarding, retention, referral, and re-engagement campaigns.
Testing subject lines, copy, and calls to action.
Tracking registrations, purchases, conversions, and email deliverability.
All email activity must comply with applicable consent and privacy requirements.

3. Content Marketing
Create and distribute content that educates, demonstrates, builds trust, and converts.
Content may include:
SEO articles and educational trading guides.
Product and platform walkthroughs.
Short-form educational videos.
FXDashboard technology demonstrations.
Founder-focused content explaining the Pay As You Go model.
Verified customer stories and case studies.

FAQs, infographics, and social media creatives.
Repurpose effective content across relevant channels. Do not publish fabricated testimonials, unverified trading results, or unsupported financial claims.

4. Influencer Marketing
Identify and coordinate with relevant trading influencers, YouTube creators, educators, and trading communities.
Evaluate audience quality, propose partnerships for approval, coordinate messaging and content, and use trackable referral links, codes, or UTMs wherever possible.
Measure the registrations, purchases, revenue, and acquisition costs generated by each partner. Obtain approval before committing to influencer fees or agreements.

PHASE 4: PERFORMANCE TRACKING & OPTIMIZATION
Marketing performance must be measured against commercial outcomes.
B2C — Prop Trading KPIs
Marketing spend by channel and campaign.
Qualified leads, registrations, and purchases.
Revenue by product and acquisition source.
Cost per lead and customer acquisition cost (CAC).
Conversion rates and return on ad spend (ROAS).
Refunds and net revenue where applicable.
Customer country and campaign attribution.
B2B — FXDashboard KPIs
Prospects contacted and qualified leads.
Demos booked and completed.
Proposals, trials, and closed customers.
Sales pipeline value.
Customer acquisition cost.

Setup revenue and monthly recurring revenue (MRR), where applicable.
Provide weekly performance reports covering results, spending, remaining budget, successful and unsuccessful campaigns, and recommended next steps.
Review results monthly and recommend which campaigns to scale, modify, or stop.
The objective is to understand which channels generate paying customers and revenue, not merely clicks or impressions.

REQUIRED SKILLS
Applicants must demonstrate practical experience in:
WordPress development, website optimization, and landing-page design.
Digital marketing strategy and campaign management.
Facebook and Instagram advertising.
YouTube, TikTok, LinkedIn, and social media marketing.
Google Ads and SEO, where eligible.
Mailchimp automation and email marketing.
Content creation, lead generation, and sales funnels.
Influencer and affiliate marketing.
GA4, Google Tag Manager, Meta Pixel, UTM tracking, and conversion attribution.
Marketing analytics, reporting, and performance optimization.
Python programming for relevant automation, integrations, or data analysis.
Please provide examples of previous websites, landing pages, marketing campaigns, analytics dashboards, and measurable results. If you work with a team, specify who will handle website development, Python, tracking, content, and marketing execution.

PROJECT DURATION & MILESTONE PAYMENTS
The project will run for 90 days, with payments tied to agreed deliverables.
Milestone 1 — Audit and Strategy: Website audit, competitor research, technical assessment, and implementation plan.
Milestone 2 — Website and Tracking: WordPress improvements, landing pages, updated content, analytics, conversion events, and attribution setup.
Milestone 3 — Initial Campaign Launch: Content calendar, advertising creatives, email sequences, and controlled campaign launch.
Milestone 4 — Marketing Execution: Ongoing social media, email, content, influencer coordination, lead generation, and campaign optimization.
Milestone 5 — Final Report and Handover: Performance analysis, campaign assets, tracking documentation, recommendations, and next-quarter growth plan.
Professional fees must be separated from advertising budgets, influencer fees, software subscriptions, and other third-party expenses. No additional expenditure may be incurred without approval.