Food Package & Label Design

I have a new food-and-beverage product hitting the shelves and I need a standout label plus matching retail packaging that will immediately attract customers. The brief is straightforward: create a cohesive visual identity that pops on a crowded aisle while still feeling appetising and trustworthy.

Here is what I’m looking for:

• One front-and-back label design sized to my dieline (I’ll send the exact template once we start)
• A complementary outer box or pouch artwork that mirrors the label’s look and feel
• Print-ready files in CMYK (AI, PDF, and layered PSD) along with web-size PNG/JPEG mock-ups for marketing
• Fonts and colour codes clearly listed so I can extend the line later

The concept should focus on shelf impact—bold typography, smart colour use, and an uncluttered layout that lets the flavour cues shine. Feel free to recommend coatings, finishes, or packaging substrates if they can elevate the unboxing moment.

Once we agree on a direction, I’d like two refinement rounds to fine-tune details such as nutrition panel placement and bar-code spacing. If you’ve worked with food safety or EU/US label compliance before, mention it; that expertise will help us glide through print approval.

Share a link or PDF of two or three previous food or beverage packs you’ve designed, along with a short note on why those solutions succeeded at retail. Let’s create something shoppers can’t ignore.