FMCG Startup Branding & Marketing

I’m preparing to launch a fast-moving consumer goods startup and I need a seasoned hand to shape a complete branding and marketing strategy that speaks directly to our target shoppers and retail partners.

Here’s what I’m looking for:
• A clear brand positioning statement and visual identity guidelines tailored to the FMCG space.
• A robust marketing strategy section that will slot straight into my business plan, covering objectives, audience segmentation, key messages, and performance metrics.
• Channel-specific action plans for social media (organic and paid content calendars, influencer outreach ideas) and search engine optimization (keyword architecture, on-page and technical recommendations).
• A 90-day rollout roadmap with milestone KPIs so I can track traction and adjust quickly.

Your proposal should briefly outline your relevant FMCG experience, the research or frameworks you’ll rely on, and the timeline you need to deliver the full package. I’m ready to move fast once I find the right fit.