Fix Underperforming Meta Ads

My current Facebook + Instagram campaigns are eating budget without bringing the sales-driven conversations I’m after. All ads push shoppers straight into WhatsApp, Messenger, or IG DMs where I close product sales one-to-one, yet click-to-chat volume and quality remain low.

I need a Meta ads specialist to:
• Audit the existing account and pinpoint exactly why results have stalled – from audience setup, placements, creative hooks, copy, pixel/CAPI signals, to campaign objectives.
• Rebuild or refine the structure so each ad is optimised for More Sales or Leads, with clear metrics tied to message-initiated purchases.
• Launch, monitor, and iterate for at least one full optimisation cycle, delivering a concise report that shows improved cost-per-conversation and uplift in qualified chat leads.

Please be comfortable working end-to-end inside Ads Manager, using A/B testing, custom audiences, and event tracking that fits my product-inside-chat funnel. I’ll supply past data, creatives, and product info the moment we start; you bring the strategy and hands-on execution that turns these clicks into paying customers.