FitBug Brand Identity & Animation Enhancement

FitBug – Logo Refinement, Complete Brand Identity & Animation Package

We are looking for a creative and experienced brand identity designer to refine our existing FitBug logo and develop a complete, professional brand identity, including animated branding assets.

About FitBug

FitBug is a technology-driven health, fitness, and wellness brand. We are building a modern digital wellness ecosystem, starting with a mobile application, with plans to expand into additional products and physical devices in the future.

Requirements

* Refine and professionally redesign our existing logo.
* The existing logo concept can be preserved and improved, but we are open to creative suggestions.
* Colors, typography, shapes, and styling can be changed to create a modern, premium, memorable, and timeless identity.
* Create a unique, recognizable brand identity suitable for global audiences.
* Ensure the branding works consistently across mobile apps, websites, social media, videos, merchandise, and physical products.
* All designs should be scalable, versatile, and production-ready.

Expected Deliverables

1. Complete Logo Package

* Primary and secondary logos
* Symbol/icon-only versions
* Horizontal and vertical logo variations
* Light, dark, colored, and monochrome versions
* App icon and favicon variations
* Professionally vectorized logos

2. Brand Identity System

* Primary and secondary color palettes
* Typography and font recommendations
* Brand patterns, shapes, and graphic elements
* Iconography and illustration style
* Visual identity guidelines

3. Digital & Mobile App Assets

* iOS and Android app icons
* Website logos and favicons
* Splash screen branding
* Social media profile and cover images
* Digital banners and reusable templates

4. Animated Logo & Motion Branding

* Animated primary logo and symbol
* Professional logo intro and outro animations
* Seamless looping logo animations
* App and website loading animations
* Animated splash screen branding
* Light and dark animation variations
* Motion guidelines for consistent animation styling
* Optimized animations suitable for React Native mobile apps and websites
* Export formats such as MP4, transparent MOV, GIF, animated WebP, and Lottie JSON where applicable
* Editable animation source files, preferably Adobe After Effects

5. Business & Marketing Assets

* Business card designs
* Letterhead templates
* Email signature
* Presentation templates
* Social media post templates
* Marketing and promotional templates
* Merchandise and packaging branding mockups

6. Complete Brand Guidelines

* Logo usage rules
* Clear space and minimum sizing
* Brand colors and color codes
* Typography guidelines
* Correct and incorrect logo usage
* Digital and print application guidelines
* Motion branding guidelines
* Comprehensive brand identity guidelines document (PDF)

7. Editable Source Files & Exports

* Adobe Illustrator (AI)
* SVG, EPS, and PDF
* PNG with transparent backgrounds
* WebP and other web-optimized formats
* Editable Figma files where applicable
* Adobe After Effects project files
* Lottie JSON animations where applicable
* All final assets organized into clearly named folders

Important Notes

* We will provide our existing logo designs as references.
* We are open to improvements in the concept, colors, and overall visual direction.
* We value creativity, simplicity, originality, and long-term brand recognition.
* All assets must be professionally designed, not simply AI-generated images or automatically traced graphics.
* All fonts and design elements must be original or properly licensed for commercial use.
* Full commercial usage rights and ownership of the final approved designs must be transferred to us.
* The final package should include everything required to maintain a consistent brand identity across digital, print, and future physical products.

Before Applying

Please share:

* Relevant logo and complete brand identity projects from your portfolio.
* Examples of animated logos or motion branding work.
* Your proposed design process and timeline.
* A clear list of deliverables included in your quotation.
* Your fixed-price quotation and revision policy.

We welcome creative suggestions. Please feel free to ask any questions about FitBug, our brand vision, target audience, products, or design preferences before starting.

Our goal is to establish a complete, professional, distinctive, and future-ready brand identity, not just a logo.