Fintech Social Lead Strategist
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted2 hours ago
I need a seasoned social media mind to shape a performance-driven lead-generation program for a fintech and mutual-fund brand that already has a modest presence but now wants scale. Your plan must live where our audience spends its time—Facebook, Instagram and LinkedIn—and stay laser-focused on one outcome: qualified leads that move smoothly from ad to WhatsApp, consultation and onboarding.
Here is what the assignment covers:
Strategy & Funnel
• Map the complete journey: ad creative, audience targeting, landing or WhatsApp hand-off, nurturing touchpoints and the follow-up cadence my sales desk can execute.
• Build campaigns that respect SEBI/AMFI and other financial-advertising guidelines while still sounding human and trustworthy.
Content & Calendars
• Propose an editorial mix of educational posts, timely promotional offers and social-proof-rich client testimonials; detail frequency, formats and creative hooks for each platform.
• Supply sample copy and visual cues so my in-house design team can produce quickly, or flag assets you can create yourself.
Performance Architecture
• Set up Meta Business Suite and LinkedIn Campaign Manager structures the clean way—naming conventions, A/B groups, conversion events, retargeting pools.
• Define the reporting dashboard, CPL targets and quality-scoring model we will use to judge success.
Presentation & Handover
• Walk me through the rationale in a concise deck I can share with the client.
• Include a rollout timeline, weekly optimisation checkpoints and clear next steps so the plan can go live immediately.
Acceptance criteria
The work is complete when I have:
1. A platform-specific, guideline-compliant strategy document.
2. A 30-day content and ad calendar with messaging pillars and KPIs.
3. Funnel wireframes that show every user touchpoint.
4. A performance-tracking template populated with sample data.
If you have recent wins in BFSI or investment products and can present them convincingly, I would love to review your approach and get started right away.
Here is what the assignment covers:
Strategy & Funnel
• Map the complete journey: ad creative, audience targeting, landing or WhatsApp hand-off, nurturing touchpoints and the follow-up cadence my sales desk can execute.
• Build campaigns that respect SEBI/AMFI and other financial-advertising guidelines while still sounding human and trustworthy.
Content & Calendars
• Propose an editorial mix of educational posts, timely promotional offers and social-proof-rich client testimonials; detail frequency, formats and creative hooks for each platform.
• Supply sample copy and visual cues so my in-house design team can produce quickly, or flag assets you can create yourself.
Performance Architecture
• Set up Meta Business Suite and LinkedIn Campaign Manager structures the clean way—naming conventions, A/B groups, conversion events, retargeting pools.
• Define the reporting dashboard, CPL targets and quality-scoring model we will use to judge success.
Presentation & Handover
• Walk me through the rationale in a concise deck I can share with the client.
• Include a rollout timeline, weekly optimisation checkpoints and clear next steps so the plan can go live immediately.
Acceptance criteria
The work is complete when I have:
1. A platform-specific, guideline-compliant strategy document.
2. A 30-day content and ad calendar with messaging pillars and KPIs.
3. Funnel wireframes that show every user touchpoint.
4. A performance-tracking template populated with sample data.
If you have recent wins in BFSI or investment products and can present them convincingly, I would love to review your approach and get started right away.
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