Financial Services Lead Campaigns

I’m gearing up to run paid campaigns on Facebook and Instagram with one clear objective: generate high-quality leads for my financial services offer. I already have a solid value proposition—now I need a Meta Ads specialist who can translate that into compelling creatives, precise audience targeting and ongoing optimisation inside Ads Manager.

What you’ll handle and deliver:
• Audience research and segmentation tailored to prospects most likely to need financial advice or solutions
• 2-3 thumb-stopping ad creatives (static or short-form video) plus persuasive copy that respects financial-services compliance rules
• Full campaign build-out: Lead Forms, conversion tracking, basic retargeting, and any necessary pixel/Conversions API setup
• A clear optimisation plan with weekly tweaks and a concise performance report after the first two weeks

Share examples of past work—ideally in finance or other regulated niches—along with realistic KPIs you expect to achieve (e.g., target cost per lead, CTR). If you can bring both strategic insight and hands-on execution, I’d love to see how you’d structure this rollout and start driving qualified inquiries fast.