F&B Website Copywriting

I’m preparing to launch a new food-and-beverage website and need a skilled copywriter who can turn our passion for great flavours into words that sell. You’ll shape the voice of the entire site—from the first headline visitors read to the last call-to-action—so every sentence feels mouth-watering, authentic, and on brand.

What I have:
• A clear brand story, product details, and plenty of background material.
• Page wireframes with suggested word counts.
• Keywords and basic SEO guidance.

What I need from you:
• Fresh, original copy for each core page (Home, About, Menu or Product list, plus two-three supporting pages).
• Language that sparks appetite and trust while guiding visitors smoothly toward booking, ordering, or subscribing.
• Light SEO optimisation (natural keyword use, meta titles & descriptions).
• Two rounds of revisions after first draft so we can fine-tune tone and messaging.

Ideal approach:
You’ll start with a brief discovery call or questionnaire, absorb the brand assets I share, then craft headlines, body copy, and micro-copy for buttons and forms. Every word should feel conversational yet polished, engaging both first-time visitors and return customers. If you’ve written for restaurants, cafés, beverage brands, or similar F&B projects before, please point me to live links or portfolio pieces.

Timeline is flexible but I’d like first drafts within one week of kickoff. Let me know your availability and how you normally structure milestones.