Fashion Clothing Description Copywriter

I’m refreshing my online clothing catalogue and need persuasive, on-brand product descriptions that help shoppers picture the fit, fabric, and style the moment they land on the page. Each item requires a short, punchy headline plus a 100–150-word narrative that touches on silhouette, key details, care instructions, and a subtle call-to-action. Tone should feel friendly and aspirational—think modern boutique rather than big-box retailer—while still weaving in natural keywords for SEO.

You’ll receive product images, technical specs, and any existing brand voice guidelines so you can stay consistent with our current copy. If you’ve worked on fashion lines before, especially clothing (tops, dresses, outerwear, etc.), I’d love to see samples that show how you balance creativity with clarity. Familiarity with standard e-commerce platforms and basic HTML formatting is a plus, as the final text will be dropped straight into the CMS.

Deliverables
• Polished descriptions for each clothing SKU, delivered in a shared Google Sheet or similar
• Headline, main body copy, and 3–5 concise bullet highlights per item
• Metadata suggestions (title tag & meta description) to boost search visibility

I’ll start with a small batch to ensure the tone is right; once approved, we can roll out the remainder in milestones.