Fashion App Push Notifications Strategy

I run a mobile-commerce app that stocks a curated mix of Western fashion, trending Korean styles, and bestselling cosmetics. Sales are steady, but repeat engagement is nowhere near where it could be, so I’m ready to double-down on marketing—specifically through well-timed, highly-targeted push notifications.

Here’s what I need from you:
• Audit the current app funnel and segment users by behaviour, spend and product interest (Western clothing, Korean clothing, cosmetics).
• Devise a push-notification calendar that covers new-arrival alerts, limited-time discounts, back-in-stock notices and loyalty nudges.
• Write concise, compelling copy in an on-brand tone and pair it with creative that looks great on both iOS and Android.
• Set up the campaigns through Firebase Cloud Messaging, OneSignal or a comparable platform, including A/B tests for send times, wording and imagery.
• Monitor performance (open rate, click-through, conversion) and optimise on a weekly basis, providing a clear report of wins and areas to tweak.

While push notifications are my immediate priority, I’m open to layering in in-app ads or broader promotional campaigns later, so structure the strategy so it can expand without a complete overhaul.

Deliverables will be considered complete once the first month’s notification cycle is live, analytics dashboards are accessible, and at least two data-driven optimisations have been implemented. If this sounds like your wheelhouse, let’s get started.