factors influencing customer loyalty in the aviation industry in the uae Craft "Research Methodology" Chapter

Chapter 3: Research Methodology
The Research Methodology chapter should normally be approximately 6 pages.
The chapter must clearly explain how the research was conducted.
The research objectives and hypotheses must be stated in this chapter.

2.3. I. Introduction
a. Research Methodology
Explain the meaning and purpose of research methodology.
b. Types of Research Methods
Discuss the main types of research methods and explain their applications.


2.5. III. Objectives of the Research
a. Research Objectives
Clearly state all research objectives.
b. Research Hypotheses
State the hypotheses developed for the research, where applicable.

(Formulate hypothesis is tentative assumption made in order to draw out and test its logical or empirical consequences.
Hypothesis should be very specific and limited to the piece of research in hand because it has to be tested.
The role of the hypothesis is to guide the researcher by delimiting the area of research and to keep him on the right track.)

2.6. IV. Sample Details and Sampling Techniques
a. Sampling
Explain the concept and purpose of sampling.
b. Types of Sampling Techniques
Discuss the different sampling techniques available.
c. Advantages and Disadvantages
Explain the merits and limitations of the various sampling methods.
d. Justification of the Selected Sampling Technique
Explain and justify why judgement sampling, or another selected sampling technique, was used for the research.
The justification should relate directly to the research topic, population and objectives.

2.9. VII. Data Collection Tools and Methods
a. Data Collection
Explain:
• What data collection means.
• Which data collection methods were used.
• How you collected the data.
• Why the selected data collection method was appropriate for the research.
b. Secondary Data
Explain the sources of secondary data used, such as:
• Academic journals.
• Books.
• Industry reports.
• Government publications.
• Reliable websites and databases.
c. Primary Data
Explain how primary data were collected, for example through a questionnaire, interview, observation, or other appropriate method.
Important Writing Requirement
Do not use the words "will be" or "shall be" when describing completed research activities.
The research has already been conducted; therefore, use the past tense.
For example:
Data will be collected through questionnaires.
Data were collected through questionnaires.
All relevant theoretical concepts, methodologies, and sources must be appropriately referenced.

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