Facebook Video Traffic Campaign
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted3 hours ago
Drive qualified traffic from Facebook to my website through a steady stream of engaging video content. The work covers the entire funnel inside Facebook: strategy, content planning, production coordination, scheduling, paid promotion, and performance optimisation.
Scope of work
• Map out a 30-day content calendar centred on short, scroll-stopping videos.
• Edit or repurpose existing footage (or brief my in-house designer) so every post is native to Facebook’s feed and Reels.
• Launch and manage targeted Facebook Ads Manager campaigns that push viewers straight to landing pages I provide, refining audiences, placements and bids as data rolls in.
• Track results in Facebook Business Suite and Google Analytics; send a concise weekly report showing clicks, cost-per-click, watch time and next-step recommendations.
Acceptance criteria
1. At least three traffic-driving video posts go live per week.
2. First month’s average CPC meets or beats the industry benchmark I share before kickoff.
3. Weekly report arrives no later than Monday 18:00 UTC.
Experience with Facebook Ads Manager, Creator Studio, basic video editing tools (e.g., Premiere Pro, Canva), and data analysis is essential. If brand awareness or lead generation improve along the way, great—yet success is ultimately measured by increased website sessions originating from Facebook.
Scope of work
• Map out a 30-day content calendar centred on short, scroll-stopping videos.
• Edit or repurpose existing footage (or brief my in-house designer) so every post is native to Facebook’s feed and Reels.
• Launch and manage targeted Facebook Ads Manager campaigns that push viewers straight to landing pages I provide, refining audiences, placements and bids as data rolls in.
• Track results in Facebook Business Suite and Google Analytics; send a concise weekly report showing clicks, cost-per-click, watch time and next-step recommendations.
Acceptance criteria
1. At least three traffic-driving video posts go live per week.
2. First month’s average CPC meets or beats the industry benchmark I share before kickoff.
3. Weekly report arrives no later than Monday 18:00 UTC.
Experience with Facebook Ads Manager, Creator Studio, basic video editing tools (e.g., Premiere Pro, Canva), and data analysis is essential. If brand awareness or lead generation improve along the way, great—yet success is ultimately measured by increased website sessions originating from Facebook.
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