Facebook & TikTok Lead Generation

The goal is to build a consistent pipeline of purchase-ready prospects by running targeted campaigns across Facebook, Instagram, and TikTok. Campaigns should speak directly to consumers who are likely to buy my products or services and guide them to fill out a short qualification form.

All strategy, creative, audience research, and optimisation will sit inside Meta Ads Manager and TikTok Ads so the cost per lead is clear and trackable with the Facebook Pixel, Conversions API, and TikTok pixel events firing correctly.

Please plan for:
• Compelling ad copy, scroll-stopping images or short-form video that match each platform’s style
• A simple funnel that lands on the qualification form (hosted on my site or an ads lead form – whichever converts best)
• A/B testing of audiences, placements, and creatives until a profitable CPL is achieved
• Weekly summary reporting covering spend, impressions, CTR, CPL, and next steps

Leads are considered acceptable when the form is fully completed with accurate contact details and intent questions answered.