Facebook Leads for Health Plans

I want to launch a results-driven Facebook lead-generation campaign that attracts young adults aged 18-35 who are either shopping for or curious about private health insurance. The entire funnel should live inside Facebook using its native Lead Ads so prospects never have to leave the platform.

The instant-form needs the following fields pre-populated or easy to tap:
• Name
• Email
• Phone number
• Street address

From there, I’ll handle follow-up quoting and enrolment; your job is to keep a steady flow of qualified, contact-ready leads coming in at an efficient cost per lead.

What I expect from you
• Audience research and precise interest/behaviour targeting for the 18-35 segment
• Thumb-stopping ad creative and copy that speak to first-time policy buyers
• End-to-end campaign build: pixel, events, lead form, and budget allocations
• Ongoing optimisation—A/B testing, bid adjustments, and negative feedback mitigation
• Transparent reporting with lead count, CPL, and key insights

I’m comfortable providing brand assets, legal disclaimers, and benefit summaries; everything else, from campaign structure to daily management and hand-over of CSV/CRM-ready leads, should come from you. If you’ve scaled similar insurance campaigns before, let’s talk strategy and timelines.