Facebook Lead Generation Ads

I'm looking for a skilled Facebook/Meta ads creative specialist to produce text and video ads for lead generation, targeting both India and US audiences.

Scope of work:
- 3 text ads + 3 video ads for the India market
- 3 text ads + 3 video ads for the US market
- Total: 6 text ads, 6 video ads (12 ads)
- Headline, primary text, and CTA copy will be provided for each ad — your job is to adapt/format them into polished ad creative (not write copy from scratch), and produce the accompanying video ads
- Target age group and audience details will be shared once a freelancer is selected

Key requirements:
- Design/produce visually engaging static and video ad creative optimized for Meta's ad specs (aspect ratios, safe zones, captions for sound-off viewing)
- Adapt provided copy into ad-ready formats — flag if any copy needs tightening for the format
- Ensure creative is tailored for lead generation (not brand awareness) — clear visual hierarchy, strong CTA placement
- Deliver assets in formats ready for direct upload to Meta Ads Manager

Ideal skills & experience:
- Proven portfolio of Facebook/Meta ad creative (text + video) with measurable results
- Experience designing for specific demographic targeting
- Video editing/production skills (motion graphics, captions, pacing for short-form ad content)
- Comfortable working with provided copy/briefs rather than originating messaging

Please include in your proposal:
- Relevant portfolio — specifically Facebook/Meta text and video ad examples (India and/or US market experience preferred)
- Cost breakdown: price per 1 text ad and price per 1 video ad
- Turnaround time for 1 text and 1 video ad
- Whether creative will be produced using AI tools, manual production, or a mix — please specify which for text vs. video

Budget is placeholder only. Please do not message after sending proposals. We will reach out to shortlisted freelancers after reviewing each applicant.