Facebook Instagram Traffic Campaign

I want to hand over the day-to-day management of my Facebook and Instagram presence so that each post, story, reel, and paid promotion directly pushes qualified visitors to my website. The account foundations are already set up; what I need now is a steady stream of strategic content, clear calls-to-action, and data-driven tweaks that keep the click-through rate climbing.

Scope of work
You will plan and schedule all organic and paid posts, create eye-catching visuals and copy, manage community interactions, and optimise every placement for outbound traffic. I’ll supply brand guidelines and access to the Meta Business Suite; you handle everything else—from researching trending hooks to refining audiences, running A/B creative tests, and interpreting performance metrics.

Deliverables
• 30-day content calendar for Facebook and Instagram
• Creative assets (image, video, captions, hashtags) ready for posting
• Weekly ad sets focused on website clicks with clearly defined target audiences
• Performance report each week summarising reach, CTR, CPC, and next-step recommendations

Acceptance criteria
Content is published on schedule, adheres to brand voice, and achieves week-over-week growth in website sessions originating from Facebook and Instagram. All spend and results must be fully traceable inside Meta Ads Manager.

If you have a proven record of turning social feeds into traffic engines, I’m ready to get started.