Facebook & Instagram Social Manager

I need ongoing help keeping my Facebook and Instagram feeds fresh, active, and on-brand. Your main focus will be threefold: creating original posts, stories, and short videos; monitoring both pages daily for comments, messages, and mentions; and sparking real conversation with our followers so the community feels heard and valued.

Here’s what I expect once we start:
• A content calendar delivered every week so I can approve the ideas in advance.
• Branded graphics, captions, and short clips sized correctly for each platform.
• Daily checks of comments, DMs, and tags with thoughtful replies or escalations within 24 hours.
• Performance snapshots at the end of each week summarising reach, engagement, and areas we can refine.

If you’re comfortable switching between Facebook Business Suite, Instagram Insights, Canva/Adobe, and a scheduling tool like Buffer or Later, you’ll hit the ground running. Let me know about similar accounts you’ve grown and how quickly you can deliver the first batch of content once you have brand guidelines.

We're a Dubai-based villa design and fit-out consultancy (custom furniture, joinery, wardrobes, TV units, decorative wall panels, and security camera installation). We work directly with villa clients from initial consultation through project completion, and we're currently in our pilot phase with 2 clients already onboard and work ongoing.

We're looking for a freelancer to take over day-to-day management of our Instagram and Facebook, plus help generate leads through those channels.

What we need right now:

Manage and grow our Instagram account (recently started) and Facebook page
Post regular AI-generated content to keep the feed active while we build up a library of real project photos/videos
Suggest and implement lead-generation tactics suited to a local Dubai service business (e.g. story CTAs, DM funnels, WhatsApp click-throughs, relevant hashtags/geo-tags)
Bring fresh content ideas — we're open to creative direction, not just execution
Basic caption writing and posting schedule/calendar management

What changes as we grow:
Once we complete more client projects, we'll be producing original videography and real project content (before/after shots, process videos, etc.), and would transition from AI-generated content to a mix of real + supplementary content. We'd want the same freelancer to continue managing posting and lead gen at that stage.

Content themes we care about:
Before/After transformations, our process and craftsmanship, client trust and accountability, and general design/villa maintenance education.

Ideal candidate:

Experience managing social media for a small or local service business (not just big-brand accounts)
Comfortable working with AI-generated content tools initially
Understands basic lead-gen mechanics on Instagram/Facebook (not just posting for engagement)
Good communicator — we'll send you raw material (photos, voice notes, updates) and expect you to turn it into a consistent posting cadence

Engagement type: Ongoing, part-time / retainer basis (please quote monthly rate)

Please include in your proposal:

Examples of past social media accounts you've managed (ideally small business or local service brands)
Your suggested posting frequency and general content approach for a business at our stage
Your rate for ongoing monthly management