Facebook & Instagram Sales Campaign

I need a performance-focused marketer to plan and run paid campaigns on Facebook and Instagram with one clear objective: turn new prospects into sales or direct enquiries. I already know these two platforms are where my customers spend their time, so all creative, targeting and optimisation decisions should centre on Meta Ads Manager best practices—proper pixel or CAPI tracking, audience segmentation, look-alike building, A/B creative testing and real-time bid adjustments.

Please outline a launch plan that covers:

• Campaign structure and budget allocation across awareness, consideration and conversion stages
• Ad copy and visual concepts that suit both Facebook Feed and Instagram Stories/Reels placements
• Tracking setup (Pixel events, custom conversions, basic CRM integration if needed)
• Ongoing optimisation cadence and the key metrics you will watch to drive cost-per-lead or cost-per-sale down
• Weekly performance reports in a concise dashboard or spreadsheet

I will provide brand guidelines and any existing creative assets on kickoff. Your proposal should highlight similar e-commerce or lead-gen results you’ve achieved, the core tools you use (e.g., Meta Business Suite, Canva, Ads Reporting, Google Data Studio), and an estimated timeline to reach statistically significant results.