Facebook & Instagram Lead Generation

I need a focused social-media marketing push aimed squarely at lead generation. The entire effort will run on Facebook and Instagram only, so every piece of strategy, copy, creative and targeting must suit those two platforms.

What the work covers
• Map out a clear lead-gen strategy: audience definitions, campaign structure, funnel stages and KPIs.
• Build a 30-day content and ad calendar, blending paid campaigns with supporting organic posts.
• Produce all assets—static images, short-form video, headlines, captions and calls-to-action—calibrated for Facebook and Instagram formats.
• Launch and manage campaigns inside Meta Ads Manager, applying best-practice targeting, A/B testing and budget pacing.
• Track performance daily, optimise in real time and deliver concise weekly reports showing cost-per-lead, conversion quality and next-step recommendations.

Acceptance criteria
1. Campaign is live on both platforms within seven days of asset approval.
2. Tracking pixels and conversion events fire correctly and populate the reporting dashboard.
3. Weekly reports demonstrate ongoing optimisation decisions and clear cost-per-lead figures.

Tools at your disposal can include Meta Ads Manager, Facebook Business Suite, Canva, Adobe Creative Cloud or similar—whichever helps hit the numbers. I’ll supply brand guidelines, existing creative assets and access to the ad accounts; you bring the know-how to turn them into steady, qualified leads.