Facebook & Instagram Lead Campaigns

My business is ready to scale its presence on both Facebook and Instagram, and I need a full-funnel approach that combines ad management with compelling written content. All activity should work toward one outcome: reliable lead generation that feeds directly into my CRM.

Here’s how I see the workflow:

First, configure or refine the Facebook Ads Manager setup—audiences, pixel, conversions API—so each campaign is trackable down to cost-per-lead. From there, create persuasive ad copy that matches the tone of my brand and drives clicks to our landing pages or lead forms.

Organic visibility matters as well, so I want a steady stream of platform-native written posts: short hooks for Instagram captions, longer thought-leadership updates for Facebook, and anything in between that keeps the feed active and boosts relevance score. Visual assets can come later, but for now I’m concentrating on words that convert.

Because lead quality is everything, expect to split-test headlines, primary text, CTA wording, and targeting segments. Weekly reporting should show impressions, CTR, CPL, and key insights so we can adjust budgets and audiences quickly.

Deliverables:
• Strategic plan covering targeting, funnel stages, and KPIs
• Ad account setup/cleanup plus three live campaigns (cold, retargeting, look-alike)
• 20 written posts for the first month, optimized separately for Facebook and Instagram
• Tracking and reporting template with weekly performance recap

Acceptance criteria: campaigns must be fully trackable, posts free of spelling/grammar issues, CPL targets met or a clear optimisation path outlined.

If this aligns with your skill set, please include examples of recent Facebook or Instagram lead campaigns that relied heavily on copy to drive results.