Facebook & Instagram Growth Campaign

I need a results-driven marketer to take charge of my social-media presence, focusing exclusively on Facebook and Instagram. The immediate mandate is to build brand awareness, drive qualified traffic back to my website, and turn that momentum into solid, trackable leads.

Here’s what I have in mind:
• A clear strategy outlining audience personas, messaging angles, and content/ad formats suited to each platform.
• Creatives and copy that stay true to my brand voice while encouraging clicks and engagement.
• Campaign set-up inside Ads Manager with precise targeting, pixel implementation, and conversion tracking.
• Ongoing optimisation—A/B testing of visuals, headlines, and calls-to-action, plus budget reallocation toward the best-performing ad sets.
• Weekly performance summaries highlighting reach, CTR, CPC, CPA, and lead volume, along with actionable tweaks for continual improvement.

I already manage other channels in-house, so I’m looking for someone who can come in, own Facebook and Instagram end-to-end, and show measurable gains within the first month. If you’ve scaled similar campaigns before and can point to real metrics, let’s talk.