Facebook & Instagram Brand Awareness Campaign

I need a marketer who can take full control of our Facebook and Instagram presence and turn it into a national brand-awareness machine for our technology and gadgets line. I already have solid product imagery and a clear message; what I’m missing is a data-driven ad specialist who can translate that into scroll-stopping campaigns, optimise them daily, and report back with clean insights I can act on.

The core objectives are simple:
• Build consistent, memorable exposure across the United States
• Reach tech-savvy consumers who actively follow Technology and Gadgets pages or show purchase intent in that space
• Keep CPMs and CPCs tight while steadily lifting impressions and recall

What I expect you to handle end-to-end:
• Audience research and look-alike creation focused on national tech enthusiasts
• Campaign architecture inside Meta Ads Manager, including A/B testing of creative and copy
• Ongoing optimisation of budgets, placements, and bidding strategies
• Weekly performance summaries with clear next-step recommendations

I’ll supply brand guidelines, product photos, and any offer details you need. We’ll agree on KPIs at kickoff so there’s no guesswork about success. If you’ve delivered similar awareness campaigns for tech brands and can point to measurable reach and engagement wins, let’s talk.