Facebook Brand Awareness Campaign

I need a results-oriented social media specialist to plan, build, and run a brand-awareness campaign exclusively on Facebook. The core purpose is to let more potential customers discover who we are and what we sell, and the tactic I want to double-down on is eye-catching promotional offers that drive shares, comments, and page follows.

Here is what I’m expecting from the collaboration:
• A concise audience and competitor review to confirm we are targeting the right segments.
• A 30-day content calendar centred on limited-time promotions, each post designed for maximum reach and engagement.
• Creative assets (static images or short videos) prepared for both the Facebook feed and Stories, ready to upload through Ads Manager.
• Campaign setup, optimisation, and weekly tweaks inside Facebook Ads Manager, backed by pixel data.
• A simple performance report at the end of the month summarising impressions, reach, engagement rate, and cost per result, so we can decide on next steps.

All copy, visuals, and scheduling should be handled for me; I’ll provide branding guidelines and previous offer details on kickoff.