Facebook App Install Ad Setup

I’ve just released an Android app and I’m ready to scale installs through Meta’s Ads Manager. The campaign objective is clear: drive as many high-quality installs as possible.

I already have several well-defined audience segments (interests, behaviours and custom lists) that I will share with you, so the job centres on turning those segments into tightly structured ad sets, writing compelling copy, and selecting creative that converts.

Here’s what I expect to receive:
• Full campaign build in Ads Manager using the “App Installs” objective, broken into logical ad sets that mirror my audience groups
• At least two ad variations per set (image or video), with headlines, primary text and calls-to-action ready to publish
• Proper event tracking: guidance on linking the Android SDK / Meta Events so installs and in-app actions are recorded correctly
• Optimisation advice for budget, bidding and lookalike expansion once initial data rolls in
• A short hand-off document outlining campaign structure, audiences used, creative chosen and next-step recommendations

I’ll provide the Google Play link, brand assets and my saved audiences as soon as we start. If you’re comfortable fine-tuning campaigns in Facebook Ads Manager for Android apps and can turn this around quickly, I’m ready to collaborate today.