Facebook App Engagement Campaign

I’m ready to elevate my mobile app’s presence on Facebook and turn casual scrollers into an active community. Facebook is the sole platform in scope, so every tactic should be optimized for its newsfeed, Stories, Groups, and Reels ecosystem.

The single, crystal-clear objective is to boost user engagement inside the app—likes, comments, shares, and in-app actions matter more to me than raw download numbers or web clicks. To achieve that, I want the campaign to revolve around authentic, user-generated content. Think challenges, feature-driven prompts, or short testimonial snippets that spark conversation and encourage users to post their own experiences with the app.

Here’s what I need from you:
• A concise Facebook content calendar mapping two weeks of user-generated content ideas, posting schedule, and suggested captions.
• Graphic or template guidelines so users can easily replicate the look and feel when they create their own posts.
• A roll-out plan for engaging with comments, shares, and messages within the first hour of each post to maximize algorithm reach.
• Clear metrics to measure success—daily engagement rate targets and in-app activity checkpoints tied back to each piece of content.

If you’re comfortable leveraging Facebook’s Creator Studio, Meta Business Suite, and light paid boosts when organic reach needs a push, that’s a bonus. I’ll share brand assets and existing user testimonials once we kick off. Let me know how quickly you can pull the calendar together and any past examples of user-generated Facebook campaigns you’ve led.