Facebook Ads for Veteran Insurance

I'm looking for an experienced Facebook ads specialist to create and manage a video ad campaign aimed at converting veterans into leads for our final expense insurance product.

Goals:
- The primary goal is sales conversions. We want to turn viewers into policyholders.
- Our target audience is veterans themselves. The messaging and visuals need to resonate with this group specifically.

Requirements:
- Expertise in creating engaging video ads
- Experience in managing Facebook ad campaigns with a focus on sales conversions
- Knowledge of targeting and reaching veteran audiences on social media
- Ability to analyze campaign performance and optimize for better results

Ideal Skills and Experience:
- Proven track record in video ad campaigns
- Strong understanding of Facebook Ads Manager
- Familiarity with the veteran community and their needs
- Excellent communication skills for regular updates

Please provide samples of previous work and any relevant metrics.